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SMMP RFP Evaluation and Scoring Tool Enterprises considering an SMMP need to comparatively score potential solutions from different vendors. A key component of any evaluation is an RFP.
Select and Implement a Social Media Management Platform – Phase 3: Review Implementation Considerations Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before...
Social Media Opportunity Assessment Tool The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service.