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Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...
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Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?
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A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.
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A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment...
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For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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Use this tool to store application information, execute rationalization, and build a roadmap of your applications.
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Use this template to build your application portfolio management playbook.
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Rationalize Your Application Portfolio establishes a program and record of applications used in your organization, an assessment of how well they are supporting their...
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Use this tool to gauge your current maturity level in terms of visibility into your portfolio and use application portfolio management practices and tools.
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Use this tool to compile the various costs of your applications and produce TCO projections for the next five years.
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