Deliver on Your Digital Product Vision
Build a product vision your organization can take from strategy through execution.
- Product organizations are under pressure to align the value they provide to the organization’s goals and overall company vision.
- You need to clearly convey your direction, strategy, and tactics to gain alignment, support, and funding from your organization.
- Products require continuous additions and enhancements to sustain their value. This requires detailed, yet simple communication to a variety of stakeholders.
Our Advice
Critical Insight
- A vision without tactics is an unsubstantiated dream, while tactics without a vision is working without a purpose. You need to have a handle on both to achieve outcomes that are aligned with the needs of your organization.
Impact and Result
- Recognize that a vision is only as good as the data that backs it up – lay out a comprehensive backlog with quality built-in that can be effectively communicated and understood through roadmaps.
- Your intent is only a dream if it cannot be implemented – define what goes into a release plan via the release canvas.
- Define a communication approach that lets everyone know where you are heading.
Member Testimonials
After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.
9.2/10
Overall Impact
$183,377
Average $ Saved
33
Average Days Saved
Client
Experience
Impact
$ Saved
Days Saved
CAF - Corporacion Andina de Fomento
Workshop
10/10
$137K
50
In addition to the shared tools, it is always valuable to have a broad view of how we can improve our processes and understand that there is no sin... Read More
Treasury Board of Canada Secretariat - Data and Digital Policy Sector
Guided Implementation
10/10
$1M
120
This put into perspective how to define business value and how each release needs to include measurable business value and that drives priorities. ... Read More
Correctional Service of Canada
Workshop
8/10
$50,000
10
The engagement and discussions were very valuable.
Michigan State Court Administrative Office (SCAO)
Workshop
9/10
N/A
20
Bringing disparate resources together to share a common understanding and develop some action items going forward.
Donaldson Company, Inc.
Guided Implementation
10/10
N/A
N/A
This was my first experience with Info-Tech. I'm super impressed with the level of service and quality of tools I received. As a rookie in the prod... Read More
Mencap
Guided Implementation
9/10
$2,000
2
Michigan State Court Administrative Office (SCAO)
Guided Implementation
10/10
$130K
20
We are still early in the process of determining our approach to product going forward. This session really highlighted the need for us to think ab... Read More
Shared Services Canada - Cloud Product Management & Services Directorate
Workshop
8/10
$274K
20
Suneel's style of delivery to the team was excellent, it was very well received and the recommendations were spot on. The worst part was the delay ... Read More
Mencap
Guided Implementation
8/10
$10,000
10
Very good consultant with relevant experience and advice
CGIAR
Workshop
10/10
N/A
60
Doug is a brilliant facilitator. very engaging and great listener and made everyone very comfortable with new concepts. the flow of the topics, th... Read More
International Organization for Migration
Guided Implementation
10/10
$32,499
20
Great insights, in-depth expertise and very valuable support!
South West Water
Guided Implementation
8/10
$3,420
2
Canadian Grain Commission
Guided Implementation
8/10
$2,000
5
Asian Development Bank
Workshop
8/10
$28,599
20
The Corporation of the City of Kingston
Workshop
9/10
$25,000
50
Probably the worst part is I had prior commitments and couldn't attend all of the sessions. My team's feedback has been great and has given us the ... Read More
Coca-Cola Beverages Philippines, Inc
Workshop
10/10
$129K
20
City of Burbank
Workshop
10/10
$800K
120
Kieran was awesome. He knows the material super well, and he was able to present the material in a way broke through for everyone. He answered ever... Read More
Shared Services Canada
Guided Implementation
8/10
N/A
20
Analyst was very well informed and able to pivot to answer specific questions posed during the initial call. Ari was able to provide insight on so... Read More
Utah Valley University
Guided Implementation
10/10
$125K
20
Working with Ari is great. He's able to adapt to my needs and help me to get the most value out of our time together.
East Penn Manufacturing Co.
Guided Implementation
10/10
N/A
N/A
It was great information as we get started on our journey with CICD
LSU Health Sciences Center
Guided Implementation
7/10
N/A
2
South West Water
Guided Implementation
10/10
N/A
20
Fantastic facilitation and expert insight to the subject area. Very much a positive and valuable engagement.
BLG Canada
Guided Implementation
10/10
$75,000
6
Utah Valley University
Guided Implementation
10/10
$125K
20
Ari is great. Very flexible to work with me and help me learn what I need to succeed in Product Portfolio Management.
University of Wisconsin Hospital and Clinics
Guided Implementation
10/10
N/A
10
Ari is an expert in his field and truly drives us to our own best thoughts based on his experience and guidance grounded in the research.
County of Clark Nevada
Guided Implementation
10/10
$31,499
10
NYC Office of Technology and Innovation
Workshop
9/10
N/A
50
Overall, it was a very good experience for most of the participants. I heard that for the Product Managers they got a lot out of the roadmap exerci... Read More
Zebra Technologies Corporation
Guided Implementation
9/10
N/A
N/A
Best: Industry expertise on agile and great discussion Worst: Wish there was more visual slides Overall: great experience !!
Utah Valley University
Guided Implementation
10/10
$61,999
50
Ari is awesome. He's patient with my questions and helps me really understand the concepts fully. He moves at my pace, and isn't pushy, but infor... Read More
The Canadian Food Inspection Agency
Workshop
10/10
N/A
50
Workshop: Deliver on Your Digital Product Vision
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Define a Digital Product Vision
The Purpose
Understand the elements of a good product vision and the pieces that back it up.
Key Benefits Achieved
Provide a great foundation for an actionable vision and goals people can align to.
Activities
Outputs
Build out the elements of an effective digital product vision
- Completed product vision definition for a familiar product via the product canvas
Module 2: Build a Better Backlog
The Purpose
Define the standards and approaches to populate your product backlog that support your vision and overall strategy.
Key Benefits Achieved
A prioritized backlog with quality throughout that enables alignment and the operationalization of the overall strategy.
Activities
Outputs
Introduction to key activities required to support your digital product vision
- Articulate the activities required to support the population and validation of your backlog
What do we mean by a quality backlog?
- An understanding of what it means to create a quality backlog (quality filters)
Explore backlog structure and standards
- Defining the structural elements of your backlog that need to be considered
Define backlog data, content, and quality filters
- Defining the content of your backlog and quality standards
Module 3: Build a Product Roadmap
The Purpose
Define standards and procedures for creating and updating your roadmap.
Key Benefits Achieved
Enable your team to create a product roadmap to communicate your product strategy in support of your digital product vision.
Activities
Outputs
Disambiguating backlogs vs. roadmaps
- Understand the difference between a roadmap and a backlog
Defining audiences, accountability, and roadmap communications
- Roadmap standards and agreed-to accountability for roadmaps
Exploring roadmap visualizations
- Understand the different ways to visualize your roadmap and select what is relevant to your context
Module 4: Define Your Release, Communication, and Next Steps
The Purpose
- Build a release plan aligned to your roadmap.
Key Benefits Achieved
- Understand what goes into defining a release via the release canvas.
- Considerations in communication of your strategy.
- Understand how to frame your vision to enable the communication of your strategy (via an executive summary).
Activities
Outputs
Lay out your release plan
- Release canvas
How to introduce your product vision
- An executive summary used to introduce other parties to your product vision
Communicate changes to your strategy
- Specifics on communication of the changes to your roadmap
Where do we get started?
- Your first step to getting started
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Speak With An Analyst
Get the help you need in this 4-phase advisory process. You'll receive 10 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Define a digital product vision
- Call 1: Scope requirements, objectives, and your specific challenges (identify potential participants).
- Call 2: First call with participants (introduce Phase 1 and assign exercises for completion as it pertains to the product canvas).
- Call 3: Review exercise outcomes (prepare for Phase 2 calls).
Guided Implementation 2: Build a better backlog
- Call 1: Examine current backlog practices and assign exercises for completion.
- Call 2: Review exercise outcomes (prepare for Phase 3 calls).
Guided Implementation 3: Build a product roadmap
- Call 1: Examine current roadmap practices and assign exercises for completion.
- Call 2: Review exercise outcomes (prepare for Phase 4 calls).
Guided Implementation 4: Release and deliver value
- Call 1: Examine current release practices and discuss current techniques. Assign release canvas exercise(s).
- Call 2: Review results of release canvas exercise, identifying next steps.
- Call 3: Conduct closeout and communication call.
Contributors
- Kieran Gobey, Senior Consultant Professional Services, Blueprint Software Systems
- Rupert Kainzbauer, VP Product, Digital Wallets, Paysafe Group
- Mike Starkey, Director of Engineering, W.W. Grainger
- Hoi Kun Lo, Product Owner ,Nielsen
- Yarrow Diamond, Sr. Director, Business Architecture, Financial Services
- Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
- Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
- Vincent Mirabelli, Principal, Global Project Synergy Group
- Brenda Peshak, Product Owner, Widget Industries, LLC
- Saeed Khan, Founder, Transformation Labs
- Jeff Meister, Technology Advisor and Product Leader
- David Berg, Founder & CTO, Strainprint Technologies Inc.
- Abhishek Mathur, Sr Director, Product Management, Kasisto, Inc.
Mature and Scale Product Ownership
Adopt Generative AI in Solution Delivery
Estimate Software Delivery With Confidence
Evolve Your Software Development Lifecycle Into a Solution Delivery Lifecycle
Select and Use SDLC Metrics Effectively
Improve Application Development Throughput
Activate Your Augmented Reality Initiative
Spread Best Practices With an Agile Center of Excellence
Perform an Agile Skills Assessment
Deliver on Your Digital Product Vision
Mentoring for Agile Teams
Implement DevOps Practices That Work
Deliver Digital Products at Scale
Enhance Your Solution Architecture Practices
Define a Release Management Process to Deliver Lasting Value
2020 Applications Priorities Report
Agile Readiness Assessment Survey
Define a Sourcing Strategy for Your Development Team
Define the Role of Project Management in Agile and Product-Centric Delivery
Implement a Transformative IVR Experience That Empowers Your Customers
Create an Agile-Friendly Project Gating and Governance Approach
Develop Your Agile Approach for a Successful Transformation
Take the First Steps to Embrace Open-Source Software
Enable Product Delivery – Executive Leadership Workshop
