Apply Design Thinking to Build Empathy With the Business

Business satisfaction with IT is low.
IT and the business have independently evolving strategy, initiatives, and objectives.
IT often exceeds their predicted project costs and has difficulty meeting the business’ expectations of project quality and time-to-market.

Our Advice

Critical Insight

Business needs are unclear or ambiguous.
IT and the business do not know how to leverage each other’s talent and resources to meet their common goals.
Not enough steps are taken to fully understand and validate problems.
IT can’t pivot fast enough when the business’s needs change.

Impact and Result

Product, service, and process design should always start with an intimate understanding of what the business is trying to accomplish and why it is important.

Apply Design Thinking to Build Empathy With the Business Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should apply experience design to partner with the business, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Apply Design Thinking to Build Empathy With the Business – Executive Brief

1. Research

Identify goals and objectives for experience design, establish targeted stakeholders, and conduct discovery interviews.

2. Map and iterate

Create the journey map, design a research study to validate your hypotheses, and iterate and ideate around a refined, data-driven understanding of stakeholder problems.