Storyboard: Build IT Capabilities to Enable Digital Marketing Success

Author(s): Timothy Hickernell, Josh Mendelssohn

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The Build IT Capabilities to Enable Digital Marketing Success blueprint has two goals:

  • The first goal is to help IT and marketing achieve absolute consensus on the prioritization of digital channels.
  • The second goal is to create a roadmap for IT to build all capabilities needed to enable digital marketing success.

Tags

Digital Marketing, Capabilities, Paid-Search, SEO, Search Engine Optimization, AdWords, AdSense, Social Media, Twitter, Facebook, LinkedIn, YouTube, Pinterest, Social Media Management Platform, SMMP, Application Development, Mobile, Geolocation, Email Marketing, Outsourcing, Lead Generation, Lead Nurturing, Customer Engagement, Landing Pages, Social Platform, Social Analytics, Customer Relationship Management, CRM integration, Influencers, Influencer Marketing

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Build IT Capabilities to Enable Digital Marketing Success

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