What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Integration
E-Mail Campaign Management
Dialer Integration
CRM Integration
Sales Analytics
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Translation missing: en.product_page.ratings.score 9.0
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Carolyn F W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
ActiveCampaign is crucial for marketing and sales
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We don't have an enterprise CRM, but Active Campaign helps us keep track of all our contacts. Creating automated email sequences is very easy. It's very easy to add or edit contacts. The level of customization is incredibly stimulating. Also, being able to bulk tag particular lists is very convenient for me.
What is your favorite aspect of this product?
Thanks to Active Campaign, I can easily monitor the opportunities that come to my review business and receive reminders when I need to follow up with potential clients to see if they are still interested in submitting their work to us. Since I started using AC I no longer had the problem of losing track of clients and offers; Now I can see who's coming in.
What do you dislike most about this product?
Trying to locate the precise report/metrics I need has been a frustrating ordeal on ActiveCampaign, which is not the most intuitive platform I've used. Despite my frustration with the user interface, I am able to locate them after a little research.
What recommendations would you give to someone considering this product?
One of the best marketing automation platforms is ActiveCampaign. The deliverability has been much more successful than other systems I have used before. In addition to a wide selection of pre-made automations, they also allow you to design your own.
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Generous Negotitation
Olga Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Great product overall
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Made for more technically sophisticated users. Great security.
What is your favorite aspect of this product?
Security features and integrations.
What do you dislike most about this product?
Lack of innovation roadmap.
What recommendations would you give to someone considering this product?
Consider the purpose and review functionality carefully.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
Sydney T.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2023
Simple, elegant and a great resource for sales
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The flexibility to manage the sales process and automate mundane tasks is what I like best about ActiveCampaign. ActiveCampaign allows us to maintain constant communication with our clientele and potential target demographic. Knowing that our inboxes are organized frees us to concentrate on other matters.
What is your favorite aspect of this product?
ActiveCampaign allows me to check the sales accounts' performance and assign responsibilities with ease, since we were able to automate both processes with little effort.
What do you dislike most about this product?
The only drawback, in my opinion, is the price, which is high in comparison to the value provided. This isn't ActiveCampaign-specific, but rather a feature of most customer relationship management systems.
What recommendations would you give to someone considering this product?
ActiveCampaign has proven to be an invaluable asset to our sales process by facilitating the rapid creation of fully functional automated email and opt-in sequences.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
