What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Abdulrahman H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2024
There's a learning curve but it's totally worth it
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Advanced Automation and Personalization
What is your favorite aspect of this product?
Easy Automation
What do you dislike most about this product?
I think the subscriptions are a bit expensive
What recommendations would you give to someone considering this product?
Go for it. It's worth it
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
Linet N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its marketing automation capabilities for a range of marketing tasks
What is your favorite aspect of this product?
Has a wide array of features for different sizes of organization
What do you dislike most about this product?
Due to wide array of features, the interface can be a challenge
What recommendations would you give to someone considering this product?
It can cater for small to large organizations with a variety of resources
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Eric Q.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Oct 2024
Email Automation Meets CRM Magic
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
A full-fledged customer management system seamlessly integrated with your email campaigns. This really sets it apart
What is your favorite aspect of this product?
when I'm running campaigns for different biotech products, I can use a single email template to show personalized content to researchers versus clinicians. It feels like I've cracked the code on making every email feel tailor-made without manually customizing each one.
What do you dislike most about this product?
You have to dig through layers to get to some of the more granular data, like which links are getting the most clicks.
What recommendations would you give to someone considering this product?
Take the time to master the automation and segmentation features. That’s where the magic happens!
Pros
- Inspires Innovation
- Saves Time
- Acts with Integrity
- Helps Innovate
