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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Jisa J.

  • Role: Public Sector
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

A must-have digital tool

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

At least one training session is necessary for the reasonably complicated Adobe Campaign changes. It also highlights a few minor issues with managing effective campaigns. Data quality in Adobe Campaigns is a significant challenge because there are numerous client information records. Dobe Campaign needs a more user-friendly design because those who are unfamiliar with it can find it intimidating.

What is your favorite aspect of this product?

We use Adobe Campaigns to create and manage all my email marketing from a single platform. It is simple to use and care for carrying out any email campaign. It works in every aspect of my profile info. I am simultaneously delivering batch and real-time API campaigns to educate people. The user interface for Adobe Campaign Standard is highly user-friendly, and building any marketing campaign is very simple. Using Legacy, create content blocks and email templates.

What do you dislike most about this product?

Something might be accidentally used. Also, we periodically saw list problems that were only intermittently apparent and occasionally felt the need to email everyone on our lists. There is a possibility that something will be accidentally used. Also, we periodically saw list problems that were only intermittently apparent and occasionally felt the need to email everyone on our lists.

What recommendations would you give to someone considering this product?

Templates are simple to design and update up to deployment. Thanks to the UI's relative simplicity, we could quickly determine whether there were any problems with a particular deployment so we could resend. In addition to controlling workflows, this application can automate marketing campaigns. A set of tools called Adobe Campaign makes it simple to create and carry out campaigns across our online and offline venues.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Savanna M.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

"ActiveCampaign is a great program, I love it."

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

This program is distinct from others because the customer service department is always available to assist and the price is quite inexpensive.

What is your favorite aspect of this product?

ActiveCampaign's strong suit is the flexibility it affords you in terms of both integrations and automations. The visual interface for dragging and dropping conditions, triggers, and actions makes it great for newcomers. After trying several different options, I can say that ActiveCampaign is the best one for newbies.

What do you dislike most about this product?

Occasionally, the ActiveCampaign interface will become unresponsive. It's cumbersome to wait for ads to load and to move between pages. Campaign and automation reports are good for newcomers but lack more sophisticated analysis and might benefit from more detail.

What recommendations would you give to someone considering this product?

This software is a fantastic resource for streamlining your advertising efforts, thus I strongly advise you to use it. Very user-friendly, it streamlines the process of setting up, running, and analyzing a wide variety of different types of campaigns. You can use their robust analytics to monitor the efficacy of your campaigns and set up automated emails and list building.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Mikita S.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

It's great for tracking sales leads and projects

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

In general, ActiveCampaign is fantastic. Among the various commercial email solutions we've tried, ActiveCampaign stands out as the most innovative and user-friendly. The platform's comprehensive organization into straightforward menus makes using it a breeze.

What is your favorite aspect of this product?

It's useful for keeping tabs on sales leads and projects, which I'm keeping track of. When I have a conversation with a client, I make a note of it under their profile so that everything is in one place. It's convenient because I can also utilize it for marketing through email.

What do you dislike most about this product?

Some of my automated features were functioning at one point, but suddenly stopped. The system looks a bit complex to use. Finally, I just gave up and switched them off.

What recommendations would you give to someone considering this product?

Having a centralized location to communicate with potential and existing customers. Making manageable lists to store leads and associated data. Email marketing is simplified with editable designs and premade templates.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Effective Service

Most Popular ActiveCampaign Comparisons

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