What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great product, good combo for CRM/Email
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has CRM and an Email marketing functionality and they work well together
What is your favorite aspect of this product?
The CRM is my favourite aspect - good for marketing and sales depts
What do you dislike most about this product?
Nothing really, it is a very good product and I am happy with it
What recommendations would you give to someone considering this product?
Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Fair
Chikaike E.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The Software Has Great Content Authoring and Campaign Management
What is your favorite aspect of this product?
Usability is great Clean UI/UX Email Templates are amazing
What do you dislike most about this product?
The layouts can be edgy
What recommendations would you give to someone considering this product?
This platform is vital for sales engagement. It also provides a great function for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Respectful
Adriago M.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Amazing Reporting and Analytics
What is your favorite aspect of this product?
Integrates well with CRM Easy to use
What do you dislike most about this product?
The layout in some dashboards can be messy
What recommendations would you give to someone considering this product?
This tool is great for sales engagement. It automates your marketing strategy to improve on growth and profitability.
Pros
- Helps Innovate
- Reliable
- Respectful
- Continually Improving Product
