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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Anuj P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Great Product for Every Company

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is quite easy to use. It doesn't take long to become comfortable with the system and how everything operates. Custom fields, custom automations, custom pipelines, etc. are all very simple to implement. Nearly any piece of software may be integrated, either natively or through Zapier, which is another wonderful feature of the accessible connectors. The connections for integration are dependable and simple to set up. When compared to comparable applications, the pricing is also fairly fair considering the range of capabilities you get. Since moving to ActiveCampaign, our business has been really satisfied and suggests it to anyon

What is your favorite aspect of this product?

We are able to provide highly effective email marketing with ActiveCampaign, which works perfectly with their CRM system. Overall, by tracking where everyone is in the pipeline, what they've engaged with, if they are worth pursuing, and other information, we can optimise our interactions with leads and clients.

What do you dislike most about this product?

When compared to more comprehensive software like HubSpot or Zoho, larger corporate companies may find the feature set to be a little bit limiting. I think ActiveCampaign is aware of this because they expressly mention small- to medium-sized enterprises in some of their messaging. Additionally, it occasionally takes 15 to 30 seconds to load and save changes. It would be good if things got better.

What recommendations would you give to someone considering this product?

The capabilities of ActiveCampaign are vast. After using it for a while, I now rate this item even higher than I did a few months ago. Both campaigns and automations were produced by me. The smooth operations are appealing.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Caring

Rodolfo B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Personalization of mailing models & artificial

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Reviews dissection and uses AI technology to help users identify opportunities and get more sales. Helps balance with respect to routine and management tasks. Easily has automatic alerts and reminders to keep projects on track. Sales forecasts are updated every time you move a deal through the funnel. You can also create the stages of your sales funnel or use an existing model. Add your deals or import them from a spreadsheet or CRM.

What is your favorite aspect of this product?

Add stages and custom fields, view a history and have access to calls, meetings, mails, and notes associated with each contact, share deal updates on achievements and sales; you can generate quality leads for the funnel with custom online forms ready to place on your website, it's the kind of software that just works, real-time reports show your sales reps and sales managers what privileged business progress.

What do you dislike most about this product?

When there are a lot of deals in progress, it is often visually exhausting to pull out the most important deals, support is limited for small accounts. There are certain plans that offer chat and phone support, but for us as a small business, having limited email support.

What recommendations would you give to someone considering this product?

Create and send customizable email campaigns with professional templates, built to get more clicks. Centralize all confirmation evolution by sending trackable quotes, proposals and contracts from within ActiveCampaign. You should know that you can identify which organizations are browsing your website, for how long, how they found you and what they find entertaining. Automatic reminders and tracking increase productivity.

Pros

  • Performance Enhancing
  • Caring
  • Saves Time
  • Fair

Manish S.

  • Role: C-Level
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

The Powerful Email Tool

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

- Making communication easy with our audience - Automating email marketing strategies - Quick adding users to our platform - Automated content delivery - Tracking user behaviour over email - Other needs such as Transactional emails

What is your favorite aspect of this product?

- Its super automation tool makes complex automation quite simple - Easy contact import with free migration - Responsive landing pages & forms - Powerful reporting - Contact scoring - Advanced audience segmentation

What do you dislike most about this product?

- It charges more when contacts increase - Need to remove unsubscribed contacts manually - Sometimes it's overwhelming for beginners - Too many advanced things make me confuse

What recommendations would you give to someone considering this product?

A good have for email marketing automation.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Most Popular ActiveCampaign Comparisons

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