What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Scott W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
The most powerful and flexible email marketing pla
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign pioneers the industry with cutting-edge features that its rivals only now begin to match.
What is your favorite aspect of this product?
The user interface is fantastic, and I like how easy it is to do anything. And if you're unfamiliar with the topic or want to learn more, you may access the encyclopedic knowledge base that contains EVERY imaginable reference material. The monthly check-ins, onboarding calls, and instant messaging with the staff have been great, too.
What do you dislike most about this product?
ActiveCampaign's initial lack of intuitiveness in establishing automated and campaign-specific emailing is one of my least favorite features. In terms of setup, I'd prefer it to be less complicated and more straightforward.
What recommendations would you give to someone considering this product?
For a flat monthly fee, ActiveCampaign provides small and independent publishers with everything they need to create and manage landing pages, email sequences, and one-off emails.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dio (Dionisios) F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Tracking, automation and all-in-one systems
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is very appropriate to say that after learning its learning curve in the software our experience started to improve in a very good way doing activities such as promotional campaigns in general, covering several aspects both to evaluate its receptivity, as well as simpler aspects of design and the message itself in addition, we also use the split test option to send emails with better open rates, we have many managements in general with this program.
What is your favorite aspect of this product?
We have a lot of complement with the intuitive interface and customizations like easy to add/update contacts automatically as well as easily segment your list and create an email experience and in turn sales tracking, and dynamic email content, all with a good automated system.
What do you dislike most about this product?
With a fairly complicated learning curve when learning the program which would be helpful with better resources for staff understanding as well as the ability to generate a report based on user activity on the website would be excellent as data or information for the company.
What recommendations would you give to someone considering this product?
We can assure that it is one of the most complete software on the market at automated management levels due to the great level of time and performance that you have effectively provided us, it is ideal for sole traders to medium sized businesses that want to control and monitor all their email communications on a platform that will bring you a lot.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Synthia M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
ActiveCampaign is very easy to use
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It allows me to automate a lot of tasks, and the cost is reasonable if you don't have a vast amount of connections.
What is your favorite aspect of this product?
The ability to create your own automations, such as audience segmentation, tagging, email sequences, etc., is what I value most. Everything you send is well structured, and the email editor is easy to use.
What do you dislike most about this product?
The sheer depth of its features need some training before they may begin to reap the benefits in your daily job life.
What recommendations would you give to someone considering this product?
Make the most of the three available orientations. Their assistance in getting me set up with custom lists and automations that met my specific requirements was invaluable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing