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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

86

Business Value Created

85

Availability and Quality of Training

85

Ease of Implementation

85

Ease of IT Administration

85

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2022

Easy to use, easy to setup campaigns

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Randon S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent Email Marketing Software.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

I'm switching from a competing platform that employs a unique framework for implementing automation. Using reports is a simple way to keep track of my progress and avoid losing track of anything. The process of adding contacts and making new lists is quick and easy as well. However, AC's most prominent feature is undoubtedly its customer service staff.

What is your favorite aspect of this product?

What I like most is how simple it is to read reports and contact information. I also like how these programs make it simple to run campaigns and incorporate new features with only a click. Setting up new email campaigns and reusing already created layouts is a breeze. In my experience, ActiveCampaign is user-friendly. One-click and your follow-up emails are sent!

What do you dislike most about this product?

The learning curve is steep. It has taken a lot of time and effort, including consulting customer support and going through online tutorials to get everything set up correctly. There is no method for me to re-engage former participants if the automation fails. The automation settings are quite convoluted if I want to schedule an email series to be sent at a specified time.

What recommendations would you give to someone considering this product?

ActiveCampaign has met every one of my company's back-end requirements. They're a one-stop shop for everything my small company needs to send emails to customers. I've found that an Active Campaign is a fantastic tool for organizing my email marketing campaigns. The automation in Activecampagn's email follow-up feature is amazing.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Mahmuda D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Elite and affordable marketing automation.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign emphasizes automation over a flashy UI. It has deep integrations (often via Zapier), simple workflow, and journey builders. The automation is easy to use and has many good features and a variety of ways to pay. My team and I have been working hard to grow our business, so we decided to build a website and keep a mailing list. It matches our website's colors and themes, and the user-friendly interface is fantastic. ActiveCampaign helps us communicate with clients, automate marketing, and make money. It's a unique entity due to many factors.

What is your favorite aspect of this product?

ActiveCampaign is an excellent solution with basic-to-medium features. It's easy to use and reasonably priced. In addition, the assistance is excellent. It's very user-friendly, which is a big plus in my book. Also, the team chats, Onboarding calls, and monthly follow-ups are great. Active Campaign has helped me scale my lead generation by systemizing my business outreach.

What do you dislike most about this product?

Integration is rigid and complex. There needs to be live call-in support that is very easy to access. Unpredictable and rapidly increasing prices are a common complaint. I miss tools to report on campaign activations or deal/contact status. Although Autopilot's visual campaign/automation builder is superior to Active Campaign's, the latter's support and features are well worth the cost. Apart from that, there is room for improvement in terms of reporting.

What recommendations would you give to someone considering this product?

ActiveCampaign is a good CRM for scaling your business. It includes a database, automation, CRM tools, email marketing, and client relationship management. It is beneficial to have a developer assist because they can modify the implementation; however, AC enterprise support can also help with this.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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