What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Easy to use, easy to setup campaigns
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Randon S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Excellent Email Marketing Software.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I'm switching from a competing platform that employs a unique framework for implementing automation. Using reports is a simple way to keep track of my progress and avoid losing track of anything. The process of adding contacts and making new lists is quick and easy as well. However, AC's most prominent feature is undoubtedly its customer service staff.
What is your favorite aspect of this product?
What I like most is how simple it is to read reports and contact information. I also like how these programs make it simple to run campaigns and incorporate new features with only a click. Setting up new email campaigns and reusing already created layouts is a breeze. In my experience, ActiveCampaign is user-friendly. One-click and your follow-up emails are sent!
What do you dislike most about this product?
The learning curve is steep. It has taken a lot of time and effort, including consulting customer support and going through online tutorials to get everything set up correctly. There is no method for me to re-engage former participants if the automation fails. The automation settings are quite convoluted if I want to schedule an email series to be sent at a specified time.
What recommendations would you give to someone considering this product?
ActiveCampaign has met every one of my company's back-end requirements. They're a one-stop shop for everything my small company needs to send emails to customers. I've found that an Active Campaign is a fantastic tool for organizing my email marketing campaigns. The automation in Activecampagn's email follow-up feature is amazing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Mahmuda D.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
Elite and affordable marketing automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign emphasizes automation over a flashy UI. It has deep integrations (often via Zapier), simple workflow, and journey builders. The automation is easy to use and has many good features and a variety of ways to pay. My team and I have been working hard to grow our business, so we decided to build a website and keep a mailing list. It matches our website's colors and themes, and the user-friendly interface is fantastic. ActiveCampaign helps us communicate with clients, automate marketing, and make money. It's a unique entity due to many factors.
What is your favorite aspect of this product?
ActiveCampaign is an excellent solution with basic-to-medium features. It's easy to use and reasonably priced. In addition, the assistance is excellent. It's very user-friendly, which is a big plus in my book. Also, the team chats, Onboarding calls, and monthly follow-ups are great. Active Campaign has helped me scale my lead generation by systemizing my business outreach.
What do you dislike most about this product?
Integration is rigid and complex. There needs to be live call-in support that is very easy to access. Unpredictable and rapidly increasing prices are a common complaint. I miss tools to report on campaign activations or deal/contact status. Although Autopilot's visual campaign/automation builder is superior to Active Campaign's, the latter's support and features are well worth the cost. Apart from that, there is room for improvement in terms of reporting.
What recommendations would you give to someone considering this product?
ActiveCampaign is a good CRM for scaling your business. It includes a database, automation, CRM tools, email marketing, and client relationship management. It is beneficial to have a developer assist because they can modify the implementation; however, AC enterprise support can also help with this.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing