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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Thierno Ousmane D.

  • Role: Consultant
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

ActiveCampaign, a good marketing automation tool.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

- The interface is intuitive. On the upside section, there are tabs such as Create a List, Create Campaign, Import Contacts, and Create Automation. For every tab clicked on, its details will be displayed in the center of the screen; - The pricing is very straightforward: In the pricing tab, we can display the yearly or the monthly plan by checking or unchecking the yearly billed button. We can also drag the Contacts button to choose the number of client contacts that our business has; - The automation system is effective. I essentially like the “Add a start trigger” function that enables launching automatically a reaction to an action.

What is your favorite aspect of this product?

The effectiveness of the automation system is what I like the most about this product. When creating new automation, it is possible to choose amongst the variety of templates available or import other templates.

What do you dislike most about this product?

- For a better experience, It would be great to improve the report section. The ergonomy that it offers is too basic for data analysis; - The Customer support could be more reactive to respond to our queries faster.

What recommendations would you give to someone considering this product?

This is the product for people who want to strengthen email marketing, CRM (Customer Relationship Management), and the marketing automation tools of their business into a well-synchronized system. I confidently recommend this product for both small, mid, and big businesses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hassan Ali A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

I Love Active Campaign and would recommend!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Not much. it's pretty much similar to other ESP's

What is your favorite aspect of this product?

That it's easier to use and is cheap

What do you dislike most about this product?

Doesn't have the breadth of other features that similar ESPs have

What recommendations would you give to someone considering this product?

You should definitely get it if you're an advanced email marketer

Pros

  • Effective Service
  • Altruistic
  • Helps Innovate
  • Continually Improving Product

Chris H.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Excellent for email campaigns

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

I'm blown away by how many options there are! Love the automations and the excellent customer service from the crew. There is a lot of value in having monthly meetings to discuss issues and learn new things from one other.

What is your favorite aspect of this product?

It takes some time to get to know all of the features of ActiveCampaign. Despite this, their onboarding process is very personalized. 5 one-on-one conversations with an onboarding professional were the finest part of the webinars I attended. Helped me set it all up with her. I may now email the support team if I have any questions in the future. Everyone is usually eager to help and the response times are always quick. Because of this, the service stands out and is a game changer.

What do you dislike most about this product?

As your email list grows, the cost will rise, but the return on investment from using this product will well above that of any of its competitors.

What recommendations would you give to someone considering this product?

ActiveCampaign is designed for more experienced users and more sophisticated marketing campaigns. To enhance conversions, it is a solution that demands effort and learning; but the benefits are worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular ActiveCampaign Comparisons

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