What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.4
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Thierno Ousmane D.
- Role: Consultant
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2022
ActiveCampaign, a good marketing automation tool.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
- The interface is intuitive. On the upside section, there are tabs such as Create a List, Create Campaign, Import Contacts, and Create Automation. For every tab clicked on, its details will be displayed in the center of the screen; - The pricing is very straightforward: In the pricing tab, we can display the yearly or the monthly plan by checking or unchecking the yearly billed button. We can also drag the Contacts button to choose the number of client contacts that our business has; - The automation system is effective. I essentially like the “Add a start trigger” function that enables launching automatically a reaction to an action.
What is your favorite aspect of this product?
The effectiveness of the automation system is what I like the most about this product. When creating new automation, it is possible to choose amongst the variety of templates available or import other templates.
What do you dislike most about this product?
- For a better experience, It would be great to improve the report section. The ergonomy that it offers is too basic for data analysis; - The Customer support could be more reactive to respond to our queries faster.
What recommendations would you give to someone considering this product?
This is the product for people who want to strengthen email marketing, CRM (Customer Relationship Management), and the marketing automation tools of their business into a well-synchronized system. I confidently recommend this product for both small, mid, and big businesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hassan Ali A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
I Love Active Campaign and would recommend!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Not much. it's pretty much similar to other ESP's
What is your favorite aspect of this product?
That it's easier to use and is cheap
What do you dislike most about this product?
Doesn't have the breadth of other features that similar ESPs have
What recommendations would you give to someone considering this product?
You should definitely get it if you're an advanced email marketer
Pros
- Effective Service
- Altruistic
- Helps Innovate
- Continually Improving Product
Chris H.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Excellent for email campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I'm blown away by how many options there are! Love the automations and the excellent customer service from the crew. There is a lot of value in having monthly meetings to discuss issues and learn new things from one other.
What is your favorite aspect of this product?
It takes some time to get to know all of the features of ActiveCampaign. Despite this, their onboarding process is very personalized. 5 one-on-one conversations with an onboarding professional were the finest part of the webinars I attended. Helped me set it all up with her. I may now email the support team if I have any questions in the future. Everyone is usually eager to help and the response times are always quick. Because of this, the service stands out and is a game changer.
What do you dislike most about this product?
As your email list grows, the cost will rise, but the return on investment from using this product will well above that of any of its competitors.
What recommendations would you give to someone considering this product?
ActiveCampaign is designed for more experienced users and more sophisticated marketing campaigns. To enhance conversions, it is a solution that demands effort and learning; but the benefits are worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
