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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

86

Business Value Created

85

Availability and Quality of Training

85

Ease of Implementation

85

Ease of IT Administration

85

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Connir S.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

A is very active software for email marketing.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

I love the automation, they’ve been therefore useful in segmenting our subscribers and sending targeted info directly. I conjointly love however straightforward it had been to maneuver over to the platform – they handled moving all of my information and even created my templates at intervals the platform for me. This blows my previous service out of the water – I was ready to archive a lot of contacts that weren’t interacting with our emails therefore easily + now I even have a super-engaged list of subscribers to work with.

What is your favorite aspect of this product?

The factor I favor most regarding Active Campaign is the automation, simple to line up and configure, even intuitive since it was my 1st vote to use them. I like to recommend it to everybody for its speed and simple use. I’ve simply used it on an active campaign. Send follow-up emails with an easy click! Straightforward set up on the active campaign platform.

What do you dislike most about this product?

I want AC to have additional active integrations with alternative apps so I might further increase its power and potency without having to rely on Zapier or Make.

What recommendations would you give to someone considering this product?

As a small business owner, I want tools that make it efficient. The Chrome Extension will simply do that. I conjointly like that there are a lot of tools in Active Campaign that I can step into, like SMS and CRM once I’m ready to do so.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Siddiq K.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Great product with Amazing customer support

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Upgraded features and best pricing in the market

What is your favorite aspect of this product?

marketing automation

What do you dislike most about this product?

Nothing much

What recommendations would you give to someone considering this product?

Great product to go for

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Joel O.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Fantastic Email Management Tool

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Activecampaign simply delivers in the area of autorespodinng, email funnel, segmention and a/b testing.

What is your favorite aspect of this product?

The segmention resources is awesome and easy to use.

What do you dislike most about this product?

The landing page and squeeze page builders are a bit complicated to understand.

What recommendations would you give to someone considering this product?

Activecampaign is an important tool for anyone that wants to keep tabs with customers and prospect.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Helps Innovate

Most Popular ActiveCampaign Comparisons

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