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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Mareli B.

  • Role: Consultant
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

I love ActiveCampaign as email marketing software.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

I’ve researched and tried variety of email marketing platforms, and that i selected ActiveCampaign because of its accessibility and quality. ActiveCampaign offers all the options i need to change my customer expertise and send regular marketing emails to my followers. I appreciate the simplicity of the e-mail templates and have had good results with deliverability.

What is your favorite aspect of this product?

I like the client service, as help is simply accesible with the live chat feature. Those in support answer quickly and effectively, and assist me in solving any issue i could return across. I like their campaign mode as you’ll do a lot during this mode and engage your clients. You’ll build workflows as per your needs and building workflows is incredibly easy. I simply took a 2-hour course within the ActiveCampaign Courses Library and i was sensible to go with building campaigns and workflows.

What do you dislike most about this product?

I dislike how some aspects of the software system are a little disjointed. For example, once I edit a form I wish I could edit it within the same space. I also wish there was some way to favorite automation, so I don’t get to click through pages to search out the automation I consult the most.

What recommendations would you give to someone considering this product?

Ensure the software system you’ll be using in your company is compatible and that you wish the flow and UX of the active campaign over alternative solutions. Overall active campaign is super strong and designed to form straightforward to terribly advanced automation moreover as sales follow-up templates for your business. As a user for over three years, I extremely advocate for them!

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Saves Time

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"ActiveCampaign – Easy and affordable."

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is reliable and affordable software with quality features. This is a masterpiece for companies on a lower budget! You can enjoy features just like any top-quality and highly expensive platforms at such a reasonable pricing plan here. You can use it to its maximum capacity and get benefits by paying very less. This will help you to make progress in a short period of time.

What is your favorite aspect of this product?

Apart from being extremely reliable, and affordable. ActiveCampaign comes with much more benefits. You can do marketing automation to its maximum capacity, the best feature in my opinion is its A/B split testing, on-point analytics, and reporting, a perfect module of integration and the best feature is its futuristic approach.

What do you dislike most about this product?

The reporting feature is a bit messy I would say, it needs lots of improvement. Many users reported that the app version is a bit slower and glitch as compared to the desktop version. This is the only complaint we have heard so far and I think when you are receiving so many benefits you can ignore a few things. Apart from this one, it is a masterpiece.

What recommendations would you give to someone considering this product?

A very wise choice if you are a small business owner because this one here is designed to suit and cater your needs.

Pros

  • Reliable
  • Caring
  • Respectful
  • Altruistic

Lauren b.

  • Role: Sales Marketing
  • Industry: Recreation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Digital marketing platform with robust automation.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Because of the user-friendly interface and FAQs make learning and using the platform as stress-free as possible. ActiveCampaign is there to ensure you miss nothing important before going live. Since I can completely customize my email sign-ups and pop-up windows using this programme, I found this better than other software.

What is your favorite aspect of this product?

My favorite features of this software are the sequence of automation, tags, and objectives. For running my little company, I can't think of a single situation when it wouldn't be suitable. With ActiveCampaign, I can quickly manage a mailing list, segment subscribers, follow up on leads, measure conversions, and set up automated campaigns. In general, I've had a pretty positive experience.

What do you dislike most about this product?

We are not a fan of the amount of customization required. We also observed that they don't save a lot of information about their customers, making it challenging to target specific demographics for extended periods. Some of the revenue monitoring data did not even display because of the scarcity of analytics.

What recommendations would you give to someone considering this product?

I suggest this software to anybody just getting their company off the ground. It's hard to beat ActiveCampaign as an all-in-one tool for marketing, sales, and customer relationship management (CRM). Start-ups and those looking to increase their return on investment can benefit from this feature. In addition, it provides Hubspot-level functionality for a tenth of the cost.

Pros

  • Helps Innovate
  • Reliable
  • Inspires Innovation
  • Caring

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