What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Neil N.
- Role: Finance
- Industry: Transportation
- Involvement: End User of Application
Submitted Jun 2022
Controllable email marketing software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike most email marketing software, this tool is a little intimidating until you become familiar with the system. When you need help, you can easily access it by chat, phone, email, video, and so on. Customer service teaches you how to succeed in email marketing.
What is your favorite aspect of this product?
Many functionalities are available, and I particularly like the option of separating subscribers into several categories. We have used ActiveCampaign to automate email messages to keep existing customers informed and to monitor how many of our emails got opened. ActiveCampaign is a fantastic solution with enough capabilities to meet most of our Basic-to-Medium requirements. I find the software easy to use and reasonably priced.
What do you dislike most about this product?
I don't particularly appreciate how a more significant number of our subscribers see our emails in their Promotional Inbox. Also, the email templates are relatively simple unless you buy the plus plan. The learning curve was steep in figuring out the automation features and creating unique automation that suited our particular needs.
What recommendations would you give to someone considering this product?
No matter your needs, this is the best email service out there. There are multiple applications for this product. It is scalable to accommodate the expansion of your company. I can automate many little back-end tasks I used to do by hand. It's mind-blowing, and I'd suggest it to anybody just starting a business.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Roman A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Effective solution to strengthen email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It simplifies everything when it comes to email marketing, saves time and energy for our entire staff as we funnel new customers and gather useful information to feed our CRM. We have been able to leverage every feature and automation this tool provides to optimize our email marketing.
What is your favorite aspect of this product?
ActiveCampaign is very intuitive and easy to use, I have greatly enjoyed its features to make email marketing as effective as possible. Running email marketing campaigns is very easy now, through it we have been able to channel customers and establish good business relationships. It simplifies all the work involved in efficient marketing for us.
What do you dislike most about this product?
I wish it had more variety of templates and more freedom to customize the software, but it works great.
What recommendations would you give to someone considering this product?
It's a pretty comprehensive tool when it comes to doing email marketing, its interface is pretty intuitive and its handling is pretty simple, I recommend it.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Claudia S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2022
"Simple automation that simplifies my life"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is better than other programs because it has an affordable price and many features.
What is your favorite aspect of this product?
"Software that makes it easy to collaborate with others and meet deadlines. Because it's so simple to automate, Active Campaigns has become one of my favorite marketing tools. I don't have to worry about forgetting or scheduling a series of emails that will be sent out over a period of time. In addition, segmenting subscribers is a cinch. People who have previously bought may be excluded from receiving promotional emails, or emails can be sent depending on specified parameters.
What do you dislike most about this product?
What I don't like about Active Campaigns is how difficult it is to set up the automation in the beginning. The process of creating a series of emails and segmenting my subscribers took me some time. Utilization of the program comes with a little learning curve as well. That was more of a problem for me in terms of time commitment, though. Even if I understand how automation works, I believe there is still a lot of ground to cover.
What recommendations would you give to someone considering this product?
Take the time to understand how to utilize it correctly.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service