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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

86

Business Value Created

85

Availability and Quality of Training

85

Ease of Implementation

85

Ease of IT Administration

85

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Kayla R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

An excellent CRM and email automation tool.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

It has nice deliverability rates, has powerful in-built automations, is simple to use & navigate, has glorious client support and is reasonably priced. I additionally like however it grows with your business and you’ll be able to get further options as and once you would like them. You’ll be able to build workflows as per your needs and building workflows is incredibly easy. I simply took a 2-hour course within the ActiveCampaign Courses Library and that i was smart to go with building campaigns and workflows.

What is your favorite aspect of this product?

ActiveCampaign is simple to use. It’ giving the proper amount of features without being too bloated (I’m watching you, Hubspot!). we primarily use automations, email campaigns and landing pages, and it’s already saved us many hours. For me, the most important difference between Active Campaign are the automations and whole system that’s extremely useful to grasp however everything’ going with my e-mails.

What do you dislike most about this product?

We signed up for their Deals CRM however there are so many bugs. They admit the bugs but can keep you waiting for technical support replies. I have been chatting with them about a few straightforward bugs of the 1:1 emails opening trigger in Deals CRM and they reply once per week or sometime ten days therefore the bug remains not resolved after a month.

What recommendations would you give to someone considering this product?

ActiveCampaign is a good tool if you’re searching for complete marketing, sales & CRM suite, without the bloat and price tag of alternative software.

Pros

  • Enables Productivity
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Brian P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"THE BEST tool for automating email marketing"

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is easier to use and has more features than other programs.

What is your favorite aspect of this product?

Due to the application's ease of integration with our marketing goals and objectives, landing pages with simple automations have proven effective (and entertaining!). When I'm at a meeting, I enjoy being able to quickly pull out important KPIs from my emails due to email tracking.

What do you dislike most about this product?

As expected, it was harder to utilize and creative options were restricted. I think this industry has possibilities for expansion. The air conditioner's operations and features need some practice. Some difficulties can be overcome, but many assumptions are made regarding user demands. I'm sure I'm merely scratching the surface after a year. This company's customer service isn't as swift or helpful as it might be. It's a great product, however it's overkill for my company's requirements.

What recommendations would you give to someone considering this product?

AC comes with a LOT of extras, but it's also rather pricey. You may utilize the automation, CRM, and other features if you believe you can benefit from them. I believe I had a greater expectation for my company's demands, but we haven't had a need for many of the unique features. And when I did "dabble," it was nerve-wracking and difficult, and it didn't always go as planned. The fact that we've used Active Campaign in our marketing efforts has taught me a lot, and that's something I'm grateful for.

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Client's Interest First

Serena L.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Awesome Tool"

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

It is easy to use and has a good price, also the program has many features.

What is your favorite aspect of this product?

A major selling point is that you only pay depending on the amount of customers you have, not than the quantity of lists, emails, or campaigns you make. Our ecommerce platform does not give us with all of the emails we need, therefore this is a great way for us to handle our transactional email difficulties.

What do you dislike most about this product?

In terms of customizing possibilities, interface, and cooperation across teams on the same template, email template creation might be a lot better. Moreover, there is need for improvement in the "Deals" tool's integration with automation and campaigns. Finally, Active Campaign's reporting and BI aren't the finest, and all of our database's intelligence comes from exporting Active Campaign's information locally.

What recommendations would you give to someone considering this product?

Before deciding how to organize your lists, tags, and automations, you should do a lot of testing. You may also use Active Campaign for a deal pipeline, particularly when you have B2B sales teams working alongside a B2C sales team.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Most Popular ActiveCampaign Comparisons

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