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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Zowie M.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Powerful email marketing automation tool"

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

the price, the program is much more expensive than other programs

What is your favorite aspect of this product?

When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.

What do you dislike most about this product?

It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.

What recommendations would you give to someone considering this product?

If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Inspires Innovation

Milijana C.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The effective platform to promote smaller brands

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign has helped us to better manage digital marketing and leverage big brands to promote our products and services. It has been an effective way to reach more prospects, grow our customer database and generate more revenue due to increased sales. The expense involved is not unreasonable, it's good, it's within our budget and the returns have been much more attractive. It has an incredibly flat learning curve, mastering this software is a quick task and the benefits obtained are very valuable for the organization, I would choose it a thousand times more, it is the best affiliate program.

What is your favorite aspect of this product?

I like the fact that it has an intuitive interface and is not at all intrusive to users; I also like the low complexity of its report pages and the powerful link building capabilities. In my organization we use it frequently to facilitate access to major affiliates and merchants who have large websites and large followings, which has opened doors for us to reach customers all over the world.

What do you dislike most about this product?

The only thing I dislike is that it doesn't let me withdraw an application when I want to, so if you never hear back from the advertiser, there is no way to withdraw that application in a reasonable amount of time.

What recommendations would you give to someone considering this product?

It is the best affiliate program out there, you have access to great brands and making advertising plans with them is a simple process. It will allow you to open doors to your brand and promote your products and services without too much effort, plus its cost is excellent, it is worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Denis S.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"I have everything I need on ActiveCampaign."

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

It is very easy to use and has many features.

What is your favorite aspect of this product?

When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. Whenever I've had a question or worry regarding their goods, they've always been quick to respond.

What do you dislike most about this product?

It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price isn't worth it, I'd like to see a more reasonable option, particularly for individuals who are just beginning to grow their email list.

What recommendations would you give to someone considering this product?

Get ActiveCampaign as your partner in email marketing because you're serious about not just earning sales through emails, but also building greater connections with your email subscriber.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

Most Popular ActiveCampaign Comparisons

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