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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Larry D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Value for Money Cloud Based Email Marketing App

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

This Solution is really ahead when it comes to listing, sales and marketing automation, analytics and emails deliverability.

What is your favorite aspect of this product?

Has the best support one could ask for, plus i like its onboarding program!

What do you dislike most about this product?

Setting up and optimising campaigns is quite effort involved. Could be easier.

What recommendations would you give to someone considering this product?

It is a top drawer, value for money email sales and marketing platform that definitely drives customer experience automation.

Pros

  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product
  • Reliable

James C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Highly recommended software for email marketing!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign helps us to use precise targeting to find the right prospectus which in turn help to grow our audience by capturing their attention with accurate messages that match who they are. It also helps us to grow our relation with the audience by providing tailored guidance. It assists us in addressing the needs of audience by helping them to learn what is available.

What is your favorite aspect of this product?

ActiveCampaign helps us to grow our audience which is based on almost any factor. They also have email autoresponders which enable us to get in touch right away. It enables us to set up email automation that turn our contacts from interested leads to paying leads.

What do you dislike most about this product?

What we dislike about ActiveCampaign is that automation is confusing when we set up at first. It took much time to figure out how to create sequence of emails and also how to segment the subscribers.

What recommendations would you give to someone considering this product?

ActiveCampaign is best recommended because it enhances our business by enabling us to delight our customers by knowing what they want and when they want. This feature delights the customers and makes them to buy more products.

Pros

  • Efficient Service
  • Reliable
  • Performance Enhancing
  • Trustworthy

Joe B.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Category-defining Sales and Marketing Platform

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign actually has more marketing automation and lots of advanced and customizing features compared to similar Apps.

What is your favorite aspect of this product?

Its live chat messaging function is a joy as it has enabled great interaction with customers resulting to lead scoring. Makes it all the much easier to hit targets.

What do you dislike most about this product?

It lacks in emails that allow online transactions, a noticeable drawback but the only issue for me.

What recommendations would you give to someone considering this product?

As a marketing and sales automation platform with category-defining customer experience, it ranks up there.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular ActiveCampaign Comparisons

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