What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Skylar C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
An incredible advertising tool and awesome support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active campaign gives you access, at a cost, any business can deal with, to a huge load of very valuable highlights. Email communicates, mechanized work processes, detailing, CRM, and that's just the beginning. Furthermore, it associates with huge loads of different tools without any problem. Given this, it's turned into my go-to stage while working with clients.
What is your favorite aspect of this product?
I love computerization. Before I was utilizing various tools that didn't cooperate. Presently my structures that are coordinated on the website consequently add individuals to records or potentially labels, then, at that point, send them customized emails when occasions, and later on I can convey fragmented email groupings or campaigns. Making bulletins and different campaigns is simple, as well, and booking them has significantly worked on my consistency. Overseeing clients with labels and different tools is truly simple and instinctive.
What do you dislike most about this product?
The region I may be basic with Active Campaign would be leading the plan. They could truly utilize a facelift of their UI. It looks dull and old and new elements frequently seem pipe taped onto the old design. It works, it's recognizable, my man it looks old contrasted with a few different stages which I think switches individuals off and they don't be able to encounter the full force of Active Campaign.
What recommendations would you give to someone considering this product?
Active Campaign has an assistance library that arrangements with large numbers of its particular capacities. They stay up with the latest. You can plan one-on-one calls with their specialists whenever you want them. This has permitted me to fabricate an astonishing customer experience. Active Campaign is my go-to stage to monitor my contact database, set up mechanized follow-up and satisfaction successions, and even monitor possibilities through their CRM. It is a fantasy for doing every one of the recorded undertakings at a lower price tag than HubSpot or different contenders.
Pros
- Caring
- Reliable
- Trustworthy
- Unique Features
Dani M.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2022
The best automated email marketing tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is a very complete platform, with many options and easy to configure.
What is your favorite aspect of this product?
Many options and easy to configure.
What do you dislike most about this product?
The price. They do not have free plans available.
What recommendations would you give to someone considering this product?
Very complete, you will not need to hire any additional tools. highly recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Generous
Caoimhe C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
Automations are easy to create and use
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Automations are easy to create and use. Its automation could be very customizable. Integrating into websites and apps is exceptional and clean. Customization of fields could be very person-pleasant and intuitive. ActiveCampaign has a strong integration listing. Customer carrier is top-notch. It automates the transport of information. ActiveCampagin offers you a platform that cares about consumers revel in as a great deal as you do. Data accept as true with, deliverability, and protection that goes beyond the industry norms. Accessibility across all essential devices and browsers. A course for success with hundreds of automation recipes, gear.
What is your favorite aspect of this product?
ActiveCampaign is a comprehensive email marketing software program made smooth for entrepreneurs and small commercial enterprise owners. It automates everyday commercial enterprise responsibilities. ActiveCampaign may be very price-efficient and maximizes your e-mail advertising efforts. ActiveCampaign is the enterprise's fine provider and help. It has advertising and marketing automation, contact, loose smartphone, CRM, and income automation.
What do you dislike most about this product?
It's quite pricey. Its dashboard is pretty basic. It can be hard to understand how automation may additionally interact. Sometimes the platform is a chunk gradual to respond. Its CRM is barely confusing to understand. Integrations can be difficult to connect with at times.
What recommendations would you give to someone considering this product?
I propose ActiveCampaign software because its cheap beginning price makes it the first-class value option out of all the email advertising and marketing software programs.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Client's Interest First