Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

Filter By

ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Skylar C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

An incredible advertising tool and awesome support

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Active campaign gives you access, at a cost, any business can deal with, to a huge load of very valuable highlights. Email communicates, mechanized work processes, detailing, CRM, and that's just the beginning. Furthermore, it associates with huge loads of different tools without any problem. Given this, it's turned into my go-to stage while working with clients.

What is your favorite aspect of this product?

I love computerization. Before I was utilizing various tools that didn't cooperate. Presently my structures that are coordinated on the website consequently add individuals to records or potentially labels, then, at that point, send them customized emails when occasions, and later on I can convey fragmented email groupings or campaigns. Making bulletins and different campaigns is simple, as well, and booking them has significantly worked on my consistency. Overseeing clients with labels and different tools is truly simple and instinctive.

What do you dislike most about this product?

The region I may be basic with Active Campaign would be leading the plan. They could truly utilize a facelift of their UI. It looks dull and old and new elements frequently seem pipe taped onto the old design. It works, it's recognizable, my man it looks old contrasted with a few different stages which I think switches individuals off and they don't be able to encounter the full force of Active Campaign.

What recommendations would you give to someone considering this product?

Active Campaign has an assistance library that arrangements with large numbers of its particular capacities. They stay up with the latest. You can plan one-on-one calls with their specialists whenever you want them. This has permitted me to fabricate an astonishing customer experience. Active Campaign is my go-to stage to monitor my contact database, set up mechanized follow-up and satisfaction successions, and even monitor possibilities through their CRM. It is a fantasy for doing every one of the recorded undertakings at a lower price tag than HubSpot or different contenders.

Pros

  • Caring
  • Reliable
  • Trustworthy
  • Unique Features

Dani M.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

The best automated email marketing tool

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It is a very complete platform, with many options and easy to configure.

What is your favorite aspect of this product?

Many options and easy to configure.

What do you dislike most about this product?

The price. They do not have free plans available.

What recommendations would you give to someone considering this product?

Very complete, you will not need to hire any additional tools. highly recommended.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Generous

Caoimhe C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Automations are easy to create and use

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Automations are easy to create and use. Its automation could be very customizable. Integrating into websites and apps is exceptional and clean. Customization of fields could be very person-pleasant and intuitive. ActiveCampaign has a strong integration listing. Customer carrier is top-notch. It automates the transport of information. ActiveCampagin offers you a platform that cares about consumers revel in as a great deal as you do. Data accept as true with, deliverability, and protection that goes beyond the industry norms. Accessibility across all essential devices and browsers. A course for success with hundreds of automation recipes, gear.

What is your favorite aspect of this product?

ActiveCampaign is a comprehensive email marketing software program made smooth for entrepreneurs and small commercial enterprise owners. It automates everyday commercial enterprise responsibilities. ActiveCampaign may be very price-efficient and maximizes your e-mail advertising efforts. ActiveCampaign is the enterprise's fine provider and help. It has advertising and marketing automation, contact, loose smartphone, CRM, and income automation.

What do you dislike most about this product?

It's quite pricey. Its dashboard is pretty basic. It can be hard to understand how automation may additionally interact. Sometimes the platform is a chunk gradual to respond. Its CRM is barely confusing to understand. Integrations can be difficult to connect with at times.

What recommendations would you give to someone considering this product?

I propose ActiveCampaign software because its cheap beginning price makes it the first-class value option out of all the email advertising and marketing software programs.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Saves Time
  • Client's Interest First

Most Popular ActiveCampaign Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019