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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Renate Stefania L.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Consistent communication with customers

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

We discovered Active Campaign recent year while looking for a way to build an email list for our company. I was really impressed and happy with something I have access to, how easy it'd be to use, the level of assistance provided, and the pricing. It's been incredibly beneficial for us to keep a better form of interaction with customers and people.

What is your favorite aspect of this product?

Consistent communication with customers and many others in an incredibly simple and visually appealing manner. This has made it easier for us to stay in touch with people and stay up to speed on new support and materials.

What do you dislike most about this product?

The company was a slightly overly eager in terms of contact, assistance, and personnel. But this was useful in convincing us to test out this site, we were irritated by the calls. We preferred email or texts messages to phone calls since we already had too many scam calls to reject and we really cannot distinguish what it was all about.

What recommendations would you give to someone considering this product?

I propose adopting Active Campaign so that you can respond to anything in your organization with zero work and 100% accuracy. Through Active Campaign, you may get management of your clients and learn whatever you want about their interactions with your company.

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Respectful

Vivian Francos ..

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2022

Its a fantastic way to create and control emails

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It's so fast to obtain stats charts

What is your favorite aspect of this product?

Easy implementation and create newsletters

What do you dislike most about this product?

Price for basic plan

What recommendations would you give to someone considering this product?

price vs client invest for email campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michael G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Good product with bugs and limitations at a point

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

Automations takes it beyond simple ESP tools like MailChimp, but still lags behind the likes of HubSpot and lacks the niched focus of a Klaviyo.

What is your favorite aspect of this product?

Automations are good and easy to setup.

What do you dislike most about this product?

Bugs. It has gotten better over the years, but there are still UX bugs that annoy and the odd error with scheduled emails.

What recommendations would you give to someone considering this product?

A great step up from simple ESPs/CRMs. The automations allow businesses to get a lot of uses close to HubSpot, at a cheaper price.

Pros

  • Trustworthy
  • Respectful
  • Includes Product Enhancements
  • Helps Innovate

Cons

  • Commodity Features

Most Popular ActiveCampaign Comparisons

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