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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

86

Business Value Created

85

Availability and Quality of Training

85

Ease of Implementation

85

Ease of IT Administration

85

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Gabor Aviana G.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

It has managed our enormous load of customers

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It's the same as having extra staff without the requirement for a second desk. We utilize ActiveCampaign in our marketing department. It's been the alternative to our robotics and email business challenges. On a regular schedule, we administer thousands of customers. AC enables us to interact with them and push to various initiatives conveniently and straightforwardly.

What is your favorite aspect of this product?

Our all programs are easily set up thanks to a basic automation system. It has managed our enormous load of customers with ease, thanks to the flexibility to build custom features and applications. The LIVE CHAT feature is fantastic for getting answers promptly, and their empowerment team, which we contact monthly, assists us in using AC to its maximum potential.

What do you dislike most about this product?

We did not have any problem using this platform so, I want to say it is an excellent email marketing platform.

What recommendations would you give to someone considering this product?

We run many different programs, and Active Campaign is ideal for what we are doing. Not everybody is a technology expert, and if a software or app is beyond our comprehension, we are unlikely to utilize it. In comparison to others, Active Campaign is quite simple.

Pros

  • Helps Innovate
  • Efficient Service
  • Effective Service
  • Caring

Alyssa G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

We deploy it to manage out email lists

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

We deploy Active Campaign to manage out email lists as well as all of our marketing and instructional mailings. ActiveCampaign enables us to send customized, relevant emails to our customers without our continual interaction, giving us more freedom to make our company more successful. As an imaginative person, I appreciate the graphical automation creator and the ability to trigger various actions and automation depending on the conduct of our consumers. We also appreciate how well ActiveCampaign interacts with the other tools we use.

What is your favorite aspect of this product?

Active Campaign is ideal for small companies. The cost is reasonable, the client service is excellent, and the interface is simple to use. We all knew how valuable mailing lists are in an age where social media accounts may be removed at any time. Active Campaign enables you to stay in touch with consumers at a cheap cost.

What do you dislike most about this product?

Based on whatever you need to accomplish, it might be costly. The AC navigational interface is just too complicated for the beginning user, and it should be simplified. For example, what does a beginning learner require to properly build email chains, send out publications, and simply get begun?

What recommendations would you give to someone considering this product?

Active Campaign is the best tool for marketers. I would recommend using it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Effective Service
  • Reliable

Lui I.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Jan 2022

A must-have affordable tool for marketing teams!

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

User-friendly interface and great customer support

What is your favorite aspect of this product?

The customer support and integrations

What do you dislike most about this product?

The CRM is not the best.

What recommendations would you give to someone considering this product?

It is great for inbound/email marketing, but needs integration with a better CRM.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Client Friendly Policies

Most Popular ActiveCampaign Comparisons

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