What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Pamela M.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2021
A straightforward solution for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
One of the best and most effective application for email marketing is ActiveCampaign. This software makes everything easier since it enables us to engage with our business partners and customers regardless of where they are. It is a great and solid tool that makes it easy to market products and services globally. I like the ability to create multiple eye-catching campaigns and instantly send them. ActiveCampaign has a very nice and user-friendly interface that makes it simple to learn and use even for new users.
What is your favorite aspect of this product?
With the help of ActiveCampaign, it has been extremely easy to engage with our global customers. It allows us to send outbound emails within seconds, building and personalizing emails and managing email lists. The customer support team behind ActiveCampaign is very responsive and professional. They are always available to offer you help when you need them most.
What do you dislike most about this product?
Since we started using ActiveCampaign, we have never recorded any negative issues since the application meets all our requirements.
What recommendations would you give to someone considering this product?
To all prospective customers out there, i urge them to consider ActiveCampaign since it is a solid and straightforward solution for email marketing purposes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Incredible combo of marketing and sales tools
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It’s hard to capture the pure relief we had when coming across ActiveCampaign. After looking at so many different options that either didn’t have all the functionalities we needed or were cost prohibitive we were discouraged. I think what makes ActiveCampaign stand apartIs the combination of key marketing components that often require you to choose separate piecemeal approaches or to go without some critical feature you neeed. It’s also highly intuitive and useable like, for example, Hubspot but at a much more accessible price point.
What is your favorite aspect of this product?
It’s intuitive and easy-to-use for both beginning and advanced users. Our sales team can easily make some use of the deal pipeline, our interns can easily input info and our developers and programmers can get key into about demographics and analytics While making our emails and landing pages higher converting. I would echo what I’ve said elsewhere in this review: the design, team and continuous improvement of ActiveCampaign has resulted in a super super super useable product that’s intuitive to pick up on and intuitive to actually use ans keep using.
What do you dislike most about this product?
The free trial limited some features and functionalities. There’s no reason for this. We would have upgraded peery quickly regardless. The product really is that good!
What recommendations would you give to someone considering this product?
Try the 14 day trial. I would also say definitely take in and try the CRM side as well as the email marketing side. That’s what makes AC so good. Their cherry picked out the exact features you’ll need to increase revenue and grown your business. They’ve kept current trends in business and current n realities about marketing and digital that’s pretty rare—get the power of 10+ enterprise tools in one great app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karthick R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Makes your daily task easy
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is too easy to set up and customize according to your plan and ideas. It has some templates too.
What is your favorite aspect of this product?
Templates available right there
What do you dislike most about this product?
Prospects may find this is automated
What recommendations would you give to someone considering this product?
Time. It reduces lots of marketing people to save time and also it gives analytics the open rate click rate bounce rate etc. And also it automatically blocked bounced emails while sending next time. so please go with this
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
