What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
Up
1
Since last award
86 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 94%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
A/B Testing
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.1
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Caoimhe C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
Automations are easy to create and use
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Automations are easy to create and use. Its automation could be very customizable. Integrating into websites and apps is exceptional and clean. Customization of fields could be very person-pleasant and intuitive. ActiveCampaign has a strong integration listing. Customer carrier is top-notch. It automates the transport of information. ActiveCampagin offers you a platform that cares about consumers revel in as a great deal as you do. Data accept as true with, deliverability, and protection that goes beyond the industry norms. Accessibility across all essential devices and browsers. A course for success with hundreds of automation recipes, gear.
What is your favorite aspect of this product?
ActiveCampaign is a comprehensive email marketing software program made smooth for entrepreneurs and small commercial enterprise owners. It automates everyday commercial enterprise responsibilities. ActiveCampaign may be very price-efficient and maximizes your e-mail advertising efforts. ActiveCampaign is the enterprise's fine provider and help. It has advertising and marketing automation, contact, loose smartphone, CRM, and income automation.
What do you dislike most about this product?
It's quite pricey. Its dashboard is pretty basic. It can be hard to understand how automation may additionally interact. Sometimes the platform is a chunk gradual to respond. Its CRM is barely confusing to understand. Integrations can be difficult to connect with at times.
What recommendations would you give to someone considering this product?
I propose ActiveCampaign software because its cheap beginning price makes it the first-class value option out of all the email advertising and marketing software programs.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Client's Interest First
Dani M.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2022
The best automated email marketing tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is a very complete platform, with many options and easy to configure.
What is your favorite aspect of this product?
Many options and easy to configure.
What do you dislike most about this product?
The price. They do not have free plans available.
What recommendations would you give to someone considering this product?
Very complete, you will not need to hire any additional tools. highly recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Generous
Renate Stefania L.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Consistent communication with customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We discovered Active Campaign recent year while looking for a way to build an email list for our company. I was really impressed and happy with something I have access to, how easy it'd be to use, the level of assistance provided, and the pricing. It's been incredibly beneficial for us to keep a better form of interaction with customers and people.
What is your favorite aspect of this product?
Consistent communication with customers and many others in an incredibly simple and visually appealing manner. This has made it easier for us to stay in touch with people and stay up to speed on new support and materials.
What do you dislike most about this product?
The company was a slightly overly eager in terms of contact, assistance, and personnel. But this was useful in convincing us to test out this site, we were irritated by the calls. We preferred email or texts messages to phone calls since we already had too many scam calls to reject and we really cannot distinguish what it was all about.
What recommendations would you give to someone considering this product?
I propose adopting Active Campaign so that you can respond to anything in your organization with zero work and 100% accuracy. Through Active Campaign, you may get management of your clients and learn whatever you want about their interactions with your company.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Respectful
