What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Naomi N.
- Role: Information Technology
- Industry: Insurance
- Involvement: End User of Application
Submitted Sep 2021
An exceptional and safe tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
My experience with ActiveCampaign has always been amazing and fantastic. It is one of the best email Marketing Platforms i have ever used. It allows us to interact with our international and local clients, market our products and services with ease thus saving us much time and cost. It has a clean UI that makes it simple to learn and use.
What is your favorite aspect of this product?
I like ActiveCampaign because it is a very advantageous tool whereby it supports great features that make it a super powerful tool for email marketing. I like how the customer support team for ActiveCampaign responds, its the best customer support team i have ever interacted with.
What do you dislike most about this product?
ActiveCampaign is a must use software since it saves time, money and effort. It is the best tool i have ever encountered for email marketing purposes. Nothing to dislike about it.
What recommendations would you give to someone considering this product?
To all companies looking for a fantastic and helpful application for email marketing, i urge them to consider ActiveCampaign since it's a great platform for marketing.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Andrew W.
- Role: Finance
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2021
An intuitive platform for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
My experience with ActiveCampaign has been overwhelming. It is a great email marketing platform that allows you to engage with clients worldwide. I like the fact that it is easy and simple to implement and set up. It has helped us to improve our sales.
What is your favorite aspect of this product?
I like ActiveCampaign because it is easy, simple and fast to install and learn. It has a responsive customer support team behind it. I like it because it allows you to create multiple campaigns and instantly share them.
What do you dislike most about this product?
I have used ActiveCampaign for many years and it has been of great help to me and my organization. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign is a solid software for email marketing. I highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Martha A.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2021
An excellent tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the best email Marketing Platforms i have ever used for online marketing. It has great features that make it easy to use and learn. I like how it is easy to implement and set up. It has helped us to improve our sales in a big way.
What is your favorite aspect of this product?
My favorite aspect is the ability to collaborate with our international customers across the world. It helps us market our products and services with ease thus saving us much time and money. ActiveCampaign has a very responsive customer support team behind it.
What do you dislike most about this product?
Since i started using ActiveCampaign, i have never experienced any challenge. It is a recommendable software for email marketing. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign has been amazing so far and I highly recommend it to all companies looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
