What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Pardeep S.
- Role: Finance
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2021
An exceptional tool for email marketing purposes.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid software that makes email marketing easier and effective. It is a great software that allows you to interact with clients from anywhere anytime across the world. It is one of the best tools i have ever encountered for email marketing purposes.
What is your favorite aspect of this product?
My favorite aspect of using ActiveCampaign is the ability to engage with customers around the Globe. It allows us to market our products and services with ease thus saving us much time and money. It is simple to implement, set up and use.
What do you dislike most about this product?
ActiveCampaign has never disappointed us even a single day. It has been of great importance to our company at large.
What recommendations would you give to someone considering this product?
In order to market your products and services effectively and efficiently, try ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Steve D.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2021
A robust application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the email marketing tools that is really doing well. Since i implement it, it has enabled us to engage professionally with our global customers. It is a great software that allows you to send outbound emails, building and personalizing emails and manage email lists.
What is your favorite aspect of this product?
My experience with ActiveCampaign has been overwhelming since it has made it extremely easy to market our services worldwide. We can easily reach our customers regardless of where they are. Again, it is a great software with a very simple and user-friendly interface that makes it easy to use.
What do you dislike most about this product?
ActiveCampaign is a recommendable software for email marketing services. I have nothing to dislike.
What recommendations would you give to someone considering this product?
All companies looking for a great platform for email marketing, i recommend ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Janet A.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Aug 2021
ActiveCampaign for email marketing services.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Implementing ActiveCampaign in our organization has really saved us marketing time and cost. What i like most about it is the ability and capability to collaborate with our customers efficiently. ActiveCampaign has a responsive design that makes it easy to learn and adapt. Getting started with it is easy and fast.
What is your favorite aspect of this product?
For email marketing purposes, i recommend ActiveCampaign since it comes with great features that allow you to create campaigns and instantly send them. Additionally, ActiveCampaign has a very responsive customer support team, very helpful and friendly 24.7.365.
What do you dislike most about this product?
ActiveCampaign has helped us to remain active in marketing field. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
It is amazing, saves us time and money. I recommend it.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Caring
