What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Jacob G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Best For Email Automation and Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing solutions, ActiveCampaign offers more than just email marketing because it also includes automation and CRM features making it a comprehensive software for business especially for the marketing department.
What is your favorite aspect of this product?
Having used ActiveCampaign for a long time, I can say my favorite feature is the UI that is modern and easy to use The software is resourceful in that it offers lots of useful features With this software, we can save time and grow our business thanks to the competitive features.
What do you dislike most about this product?
While using ActiveCampaign is easy, it takes time to master the many features and fully benefit from the tool.
What recommendations would you give to someone considering this product?
You can never go wrong with ActiveCampaign. It offers more than just email marketing features and it never disappoints. Besides, it also comes at a competitive cost.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Eduardo G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2021
Uma excelente ferramenta de e-mail marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
O preço é atrativo
What is your favorite aspect of this product?
As funcionalidades oferecidas pelo baixo custo
What do you dislike most about this product?
Usabilidade da ferramenta poderia melhorar.
What recommendations would you give to someone considering this product?
Recomendo a todos que precisem de uma solução de e-mail marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Courtney E.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
We Love Building Nurturing Our List on Auto-Pilot!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing software we've tried, Active Campaign is the only solution we've found that includes everything we're looking for in an email marketing platform, specifically ease of use, intuitive, detailed reporting, list segmentation, and enhanced automation features.
What is your favorite aspect of this product?
Hands down, Active Campaign's email automation functionality is our favorite aspect of the product!
What do you dislike most about this product?
Sometimes, knowing where to click to find what you're looking for (such as reporting) can be a little confusing and cumbersome. But, Active Campaign's support team is always at the ready to help us via live chat whenever we have a problem.
What recommendations would you give to someone considering this product?
Consider what goals you're looking to achieve with your email marketing — if increasing sales, nurturing your community, and setting-and-forgetting automation features are important to you, give Active Campaign a try. You won't be disappointed.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
