What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Mauricio R.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product and very compatitive price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Quantity of features
What is your favorite aspect of this product?
Mail Campaigns
What do you dislike most about this product?
The way to set it up.
What recommendations would you give to someone considering this product?
Make a Cost-Benefit analysis and review all features before buying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Marketing Automation Software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.
What is your favorite aspect of this product?
The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.
What do you dislike most about this product?
One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tim W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
Fragile Product Design Resulted in Lost Revenue
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Cost was a factor, it's less expensive than HubSpot.
What is your favorite aspect of this product?
Email automations for new contacts allows them to get more information from us with no manual intervention.
What do you dislike most about this product?
Active Campaign has an extremely fragile design in their automations which caused my company to lose $10,000's in potential revenue. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. By simply making a slight change of wording to a form option , the entire automation broke, which we did not realize for 6+ months. There was no warning and nothing in the user guide indicating a problem. Companies were requesting information from us and we were never notified because of the broken automation.
What recommendations would you give to someone considering this product?
I can no longer recommend AC because of the fragile design. If you are a small business relying on email automations, you are taking a risk with Active Campaign. The lost revenue due to AC would have easily paid for a competitor like Hub Spot. The pipeline feature is not very user friendly, and if you expect people to be in the system regularly, the slowness will frustrate user adoption. Be careful.
Pros
- Transparent
- Security Protects
- Helps Innovate
- Acts with Integrity
Cons
- Less Reliable
- Less Effective Service
- Vendor Friendly Policies
