What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
Up
1
Since last award
86 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 95%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
Content Authoring
A/B Testing
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Shubhanghi B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2024
Fantastic product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is one of the greatest marketing app as it combines the email marketing ,marketing and automation.combines the activity for better performance.
What is your favorite aspect of this product?
As it keeps on three segments which is easier
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Dealing in marketing area should use this
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Good to have
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Can be easily used by small and medium-sized businesses, as it has features of good big tool.
What is your favorite aspect of this product?
Automation. It's nothing about automation in today's world.
What do you dislike most about this product?
can't be used for large size organization, may be time if they can optimise product for that.
What recommendations would you give to someone considering this product?
Need a comprehensive CRM and marketing automation platform for your initial stage business, you can opt this.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Ardila M.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2024
The Ideal Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only great as an email marketing solution but also offers helpful customer relations management features.
What is your favorite aspect of this product?
One thing I like about ActiveCampaign is that it is well equipped. It handles all manner of email marketing needs effortlessly. Despite the many features, using ActiveCampaign is easy.
What do you dislike most about this product?
Not a single problem with ActiveCampaign.
What recommendations would you give to someone considering this product?
I would recommend ActiveCampaign to prospective buyers because it meets needs.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
