What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.4
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Nishoni H.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to use, but doesn't include everything I need
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign has several great features in one spot for a great price!
What is your favorite aspect of this product?
That it has several great features in one place.
What do you dislike most about this product?
It doesn't have everything I need. The only it doesn't have is the invoices.
What recommendations would you give to someone considering this product?
To go for it!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Justin V.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
All the pieces you need - segmented to grow
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
CRM and Email is key for us to track leads. Too many tools are one or the other.
What is your favorite aspect of this product?
Integrated into so many other tools
What do you dislike most about this product?
The Automation builder is really powerful, but incredibly slow after you build in a decent nurture sequence.
What recommendations would you give to someone considering this product?
Plan your automation first in Word/Grammarly to save time building.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Iñaki Z.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Muy buen producto para marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Facilidad precio y posibilidades
What is your favorite aspect of this product?
Los workflows tan sencillos
What do you dislike most about this product?
Creo que nada en especial todo es ok
What recommendations would you give to someone considering this product?
Precio y funcionalidad
Pros
- Inspires Innovation
- Caring
- Over Delivered
- Transparent
Cons
- Less Effective Service
- Vendor Friendly Policies
