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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Nishoni H.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use, but doesn't include everything I need

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Active Campaign has several great features in one spot for a great price!

What is your favorite aspect of this product?

That it has several great features in one place.

What do you dislike most about this product?

It doesn't have everything I need. The only it doesn't have is the invoices.

What recommendations would you give to someone considering this product?

To go for it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Justin V.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

All the pieces you need - segmented to grow

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

CRM and Email is key for us to track leads. Too many tools are one or the other.

What is your favorite aspect of this product?

Integrated into so many other tools

What do you dislike most about this product?

The Automation builder is really powerful, but incredibly slow after you build in a decent nurture sequence.

What recommendations would you give to someone considering this product?

Plan your automation first in Word/Grammarly to save time building.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Iñaki Z.

  • Role: C-Level
  • Industry: Education
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jul 2021

Muy buen producto para marketing automation

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Facilidad precio y posibilidades

What is your favorite aspect of this product?

Los workflows tan sencillos

What do you dislike most about this product?

Creo que nada en especial todo es ok

What recommendations would you give to someone considering this product?

Precio y funcionalidad

Pros

  • Inspires Innovation
  • Caring
  • Over Delivered
  • Transparent

Cons

  • Less Effective Service
  • Vendor Friendly Policies

Most Popular ActiveCampaign Comparisons

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