What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.4
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.3
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Carola F.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
Easy to use, and outstanding tech support!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
As someone who doesn't love to read through pages of FAQ to solve an issue, I have to praise ActiveCampaign tech support. It is outstanding, helpful, caring, clear, available. Honestly, trusting that I will have support no matter what makes me feel the most comfortable about using this product. It's also very intuitive and it doesn't require a tech savvy person to use the most important features.
What is your favorite aspect of this product?
My favorite part is the intuitiveness and, hands down, the tech support. It can be so frustrating with other products, when you can't contact a human being to ask your questions. In a world where everything is automated and AI is everywhere, it's refreshing to know that with AC, I will have a human being supporting me and not only solving my issues, but teaching me how to solve them myself, thus saving me time and heartache in the long run.
What do you dislike most about this product?
Sometime it can take time to update some changes. It's not long, maybe a few seconds, but nowadays, when one is used to instant feedback, it can be confusing and lead to errors when you don't know if a change was made or not.
What recommendations would you give to someone considering this product?
If you are a coach and work alone or with a small time, this is a great choice. Just go for it! There are many other options, but most colleagues I know who use AC are very happy with it.
Pros
- Saves Time
- Respectful
- Acts with Integrity
- Trustworthy
Zsolt M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Fantastic email marketing tool!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The email automation, features and the automation building.
What is your favorite aspect of this product?
Buiding the email automations.
What do you dislike most about this product?
I don't have any problem.
What recommendations would you give to someone considering this product?
Perfect and easy to use building email campaings, automations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jay T.
- Role: Student Academic
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Very Good software for business
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Cost is a major point compared to other email software, which is less than Mailchimp for sending 1,00,000+ emails. It is very easy to integrate with other tools like Spotify, WordPress.
What is your favorite aspect of this product?
I most like thing in ActiveCampaign is the support team which is very responsive and solves the issue. There is the functionality of drag and drop which is very useful for nontechnical people in the organization.
What do you dislike most about this product?
First, there is a bit of a learning curve is there for using the ActiveCampaign after that it is very is to use it. There is a lack of some design of email in activecampaign compare to others.
What recommendations would you give to someone considering this product?
ActiveCampaign is very easy to use as a beginner which helps you to grow your business fastly. You can reach your client in a very effective and easy way.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Cons
- Less Friendly Negotiation
