What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Customer Relationship Management - Midmarket
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Brian G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
ActiveCampaign is the champion
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We use ActiveCampaign since it's the best marketing tool all in one place. Our marketing team has seen conversion rates of 95% with this layout. We highly suggest this product due to its efficiency and ease of use. By utilizing its cutting-edge features, we are able to create enticing sign-up forms, web pages, and email layouts. We can easily afford the plans and are at ease with them. We can easily collect leads, move contacts, and manage everyone in one central location, plus we can easily automate and send out daily bulk emails. When our favorite applications are integrated into our workflow, it allows for greater freedom and convenience.
What is your favorite aspect of this product?
After years of using Mailchimp, I made the transition to ActiveCampaign so that I could learn more about my contacts and engage with them in a more meaningful, tailored way. ActiveCampaign met my requirements for an email service provider while also providing me with much more in the way of customer experience automation. I like how intuitive the interface is and how comprehensive the features are. As I continue to work with it, I am able to acquire more knowledge and proficiency. Also, ActiveCampaign's assistance is incredible.
What do you dislike most about this product?
To tell you the truth, there is an element of fear involved. While I was debating whether or not to make the transfer, the sheer versatility of ActiveCampaign gave me pause. Well, this is going to take a long time to understand, and it's annoying to have to figure out yet another piece of software. On the encouragement of my entrepreneurial friends and associates, I decided to give it a shot.
What recommendations would you give to someone considering this product?
ActiveCampaign works very well for the cost for small and developing organizations who want to gain all the essential features of sales and marketing automation. To obtain all you need from it can be a bit of a hassle, but I have yet to do anything that I couldn't accomplish in the end. There are perhaps better options for teams that are larger or that have more extensive marketing databases.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Manish Singh B.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2023
Best Email Marketing Automation Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of marketing automation tools in a single platform, making it easier to manage marketing campaigns, sales, and customer data without integrating multiple platforms.
What is your favorite aspect of this product?
The built-in CRM and sales automation features are popular, as they allow me to manage customer data and sales processes in a single platform.
What do you dislike most about this product?
The email editor is difficult to use, making it challenging to create visually appealing email campaigns. Also, The form builder has limited customization options compared to some of its competitors, making it difficult to create highly customized and branded forms.
What recommendations would you give to someone considering this product?
ActiveCampaign offers a free trial period, so take advantage of this and explore the platform and its features to see if it meets your needs. Begin with simple campaigns and workflows to get a feel for the platform's capabilities before moving on to more complex campaigns. ActiveCampaign offers a wide range of resources, including webinars, tutorials, and a knowledge base. Learn from them.
Pros
- Performance Enhancing
- Effective Service
- Caring
- Saves Time
Carolina S.
- Role: C-Level
- Industry: Education
- Involvement: End User of Application
Submitted Feb 2023
More features than any other tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
You can integrate many apps and options, measurements are super accurate, templates available,and the customer support is top-notch
What is your favorite aspect of this product?
Easy to understand and quite intuitive at least for the basic stuff
What do you dislike most about this product?
Some more complex funnels and automations are difficult to set
What recommendations would you give to someone considering this product?
Getting some help and training to take advantage of the tool
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
