Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Ada Logo Award Winner Product Badge
Ada Logo Award Winner Product Badge
Ada

Ada

Composite Score
7.9 /10
CX Score
8.4 /10
Category
Ada
7.9 /10

What is Ada?

Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ada won the following awards in the Conversational AI category

Filter By

Ada Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ada.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

3
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ada?

0% Negative
7% Neutral
93% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 80

Other Integrations

87

Personalized Service

86

Workflow Processing

83

Intent Extraction

79

Learning and Adaptability

79

Artificial Intelligence Engine

78

Leads Generation

76

Natural Language Processing

75

Vendor Capability Ratings

Average 85

Availability and Quality of Training

91

Ease of Implementation

90

Vendor Support

89

Business Value Created

89

Quality of Features

88

Product Strategy and Rate of Improvement

86

Usability and Intuitiveness

85

Ease of IT Administration

84

Ease of Customization

83

Breadth of Features

79

Ease of Data Integration

78

Ada Screenshots

Ada Downloads

Ada Videos

Ada Reviews

Vijay M.

  • Role: Operations
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

This feedback

Likeliness to Recommend

10 /10

What differentiates Ada from other similar products?

Unique and good

What is your favorite aspect of this product?

Greatness and good

What do you dislike most about this product?

Nothing has

What recommendations would you give to someone considering this product?

Explore everything

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kelsa H.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

great product, solid platform and set up,

Likeliness to Recommend

8 /10

What differentiates Ada from other similar products?

What sets ADA apart is their agility and adaptability. They are relentlessly solution oriented and hands-on. They will return to the drawing board as many times as needed in order to meet the goal. Thier out f the box solution sets you up for success as its relatively intuitive to set up and are well integrated with very popular crm e.g. Zendesk.

What is your favorite aspect of this product?

My favorite aspect would be the integration of generative ai within the platform configuration itself. Whiles typically the bot's manager may have had to curate content off on their own, theyve strategically integration gen ai to help with content creation and variation within the platform itself.

What do you dislike most about this product?

The lack of ability to export content only from the platform. If you're trying to get a birds eye view of your content, its set up and mapping - it will be challenging unless you are pretty intimate with the setup and the platform itself.

What recommendations would you give to someone considering this product?

This product scores pretty high as a SaaS. The one thing i would recommend is to have a cache of all documents and topics and an operation of how they will be updated regularly in order to really win. Solidify your strategy, spell out to the T what you want your BOT to target ie: sales, generate leads, answer these 20 questions about these 10 topics very very efficiently, escalate xyz queries directly to technician, don't pass to agent - really map this out --> mapped to your company's goals in order to have it executed in the bot and truly reap value for the buck and real RIO. From there, continue to make incremental small improvements.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Neil G.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

easy to use, effective, thought leader in space

Likeliness to Recommend

9 /10

What differentiates Ada from other similar products?

Support focused, omni channel, ease of use

What is your favorite aspect of this product?

ease of use

What do you dislike most about this product?

reporting capabilities need more investment

What recommendations would you give to someone considering this product?

establish clear KPI's that you can measure to prove business case

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Ada Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019