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Adobe Systems

Adobe Analytics

Composite Score

8.1 /10

CX Score

8.3 /10

45 Reviews Write a Review

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

4 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

2% Negative

8% Neutral

90% Positive

Pros

Respectful
Performance Enhancing
Continually Improving Product
Helps Innovate

Feature Ratings

Average 85

Anomaly Detection

Cross Channel Attribution Analysis

Data Visualization

API Framework

Audience Demographics

Customer Journey Modelling

Conversion Analysis

Real Time Workflow Automation

Audience Segmentation

Metadata Management

Predictive Analytics

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Customization

Business Value Created

Vendor Support

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

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Product Analytics

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Website Analytics

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Voice of the Customer

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Adobe Analytics Reviews

Shreya P.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Fantastic product

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

The sophisticated segmentation and customization features of Adobe Analytics set it apart from competing analytics platforms, enabling users to construct extremely targeted audience groups based on a variety of data factors. It is perfect for companies with intricate data ecosystems as it is excellent at managing large-scale, enterprise-level data.

What is your favorite aspect of this product?

One of my favorite things about Adobe Analytics is how good it is at segmenting data. Users of the platform may establish unique, extremely specific audience groups, which helps businesses evaluate user behavior precisely.

What do you dislike most about this product?

The setup and integration process with other systems can sometimes be challenging

What recommendations would you give to someone considering this product?

Adobe Analytics excels in enterprise-level data analysis and segmentation, so ensure these align with your business objectives.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Jonathan M.

Role: C-Level
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

My analyzes are perfect with Adobe

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Many issues are being addressed, including analytics for landing pages, customer journeys, and attrition monitoring, as well as connection with Target is a retailer for more comprehensive campaign tracking. This has allowed us to make more efficient use of our current assets while simultaneously catering to our clients' specific wishes through our websites.

What is your favorite aspect of this product?

Analyze your data in a variety of ways using Adobe Analytics, a robust and efficient solution for data analytics. Its capacity to offer a decent dashboard that simplifies data understanding and allows us to map it according to our own needs is also noteworthy. On the other hand, developers do have a learning curve, but it makes integration easier.

What do you dislike most about this product?

While Adobe Analytics is an excellent analytics tool, it does have its price points. However, in my opinion, it is a worthwhile investment for large-scale companies who are serious about collecting user data and retaining users.

What recommendations would you give to someone considering this product?

Building real-time data analytics, connecting data from third-party applications, and managing content has never been easier than with this Adobe software. Data visualization with Adobe Analytics is second to none, and the platform also facilitates marketing feedback gathering, content sharing, and administration.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dhruv V.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Loved the product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

More user friendly and easy implementation

What is your favorite aspect of this product?

I love the user experience and the easy to start approach

What do you dislike most about this product?

there is nothing to dislike such a great product

What recommendations would you give to someone considering this product?

recommend this to everyone who relies on SAP earlier.

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Latest Research

Adobe Analytics

What is Adobe Analytics?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Adobe Analytics Ratings

89 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Product Analytics

Website Analytics

Voice of the Customer

Adobe Analytics Reviews

Shreya P.

Fantastic product

Likeliness to Recommend

Pros

Jonathan M.

My analyzes are perfect with Adobe

Likeliness to Recommend

Pros

Dhruv V.

Loved the product

Likeliness to Recommend

Pros

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Title

Feature Ratings

Anomaly Detection

Cross Channel Attribution Analysis

Data Visualization

API Framework

Audience Demographics

Customer Journey Modelling

Conversion Analysis

Real Time Workflow Automation

Audience Segmentation

Metadata Management

Predictive Analytics

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Customization

Business Value Created

Vendor Support

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training