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Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.6 /10
CX Score
8.8 /10
Adobe Analytics
8.6 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Up 1
Since last award

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

Up 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
95%
Negotiation and Contract:
84%
Conflict Resolution:
88%
Strategy & Innovation:
92%
Service Experience:
89%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

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3% Negative
5% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Security Protects

Feature Ratings

Average 85

Analytics and Reporting

88

Conversion Analysis

87

Data Management

86

API Framework

86

Audience Segmentation

85

Marketing Analytics

85

Mobile Functionality

84

Data Warehousing

84

Data Analysis and Survey Function

81

Data Integrity

81

Device and Browser Analytics

81

Vendor Capability Ratings

Average 83

Quality of Features

89

Business Value Created

87

Usability and Intuitiveness

86

Breadth of Features

85

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Vendor Support

79

Availability and Quality of Training

78

Adobe Analytics Reviews

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Sep 2024

One of the Best Analytics Products !

Likeliness to Recommend

9 /10

Pros

  • Security Protects
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Yuvraj S.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2024

Best Analysis tool !

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics offers extensive customization options, allowing businesses to tailor the platform to their specific needs, including custom metrics, dimensions, and segments.

What is your favorite aspect of this product?

My favorite aspect of Adobe Analytics is its advanced segmentation and analysis capabilities. The platform allows users to create highly detailed and dynamic segments, enabling them to drill down into specific user behaviors and uncover insights that are often hidden in more generalized data sets.

What do you dislike most about this product?

One of the biggest downsides of Adobe Analytics is its steep learning curve. The platform's extensive features and customization options can be overwhelming, especially for new users or those without a strong background in data analytics.

What recommendations would you give to someone considering this product?

Ensure that your business has the scale and complexity to justify the investment in Adobe Analytics. It's best suited for large enterprises or businesses with complex data needs.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Caring

simone i.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Flexible and robust web-analytics platform

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption

What is your favorite aspect of this product?

The ability to create dashboards with great speed and the ability to dig into data with extreme detail

What do you dislike most about this product?

The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)

What recommendations would you give to someone considering this product?

Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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