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Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.7 /10
CX Score
8.9 /10
Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative
6% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Continually Improving Product
  • Inspires Innovation

Feature Ratings

Average 85

Analytics and Reporting

90

Conversion Analysis

86

Data Management

85

API Framework

85

Audience Segmentation

85

Marketing Analytics

84

Mobile Functionality

83

Data Warehousing

83

Data Analysis and Survey Function

81

Device and Browser Analytics

80

Data Integrity

80

Vendor Capability Ratings

Average 82

Quality of Features

87

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Ease of Customization

83

Ease of Implementation

82

Ease of Data Integration

80

Ease of IT Administration

80

Product Strategy and Rate of Improvement

80

Vendor Support

78

Availability and Quality of Training

77

Adobe Analytics Reviews

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Sep 2024

One of the Best Analytics Products !

Likeliness to Recommend

9 /10

Pros

  • Security Protects
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Yuvraj S.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2024

Best Analysis tool !

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics offers extensive customization options, allowing businesses to tailor the platform to their specific needs, including custom metrics, dimensions, and segments.

What is your favorite aspect of this product?

My favorite aspect of Adobe Analytics is its advanced segmentation and analysis capabilities. The platform allows users to create highly detailed and dynamic segments, enabling them to drill down into specific user behaviors and uncover insights that are often hidden in more generalized data sets.

What do you dislike most about this product?

One of the biggest downsides of Adobe Analytics is its steep learning curve. The platform's extensive features and customization options can be overwhelming, especially for new users or those without a strong background in data analytics.

What recommendations would you give to someone considering this product?

Ensure that your business has the scale and complexity to justify the investment in Adobe Analytics. It's best suited for large enterprises or businesses with complex data needs.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Caring

simone i.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Flexible and robust web-analytics platform

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption

What is your favorite aspect of this product?

The ability to create dashboards with great speed and the ability to dig into data with extreme detail

What do you dislike most about this product?

The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)

What recommendations would you give to someone considering this product?

Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Most Popular Adobe Analytics Comparisons

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