What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 8.7
View Adobe Analytics in this category (opens in a new tab)
Voice of the Customer
Translation missing: en.product_page.ratings.score 8.2
View Adobe Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
View Adobe Analytics in this category (opens in a new tab)
Adobe Analytics Reviews
Muthua G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Great Features at a Great Cost
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe analytics offers features that makes it easy to get helpful insights that drives marketing campaigns. In addition, it easy to grow traffic website with Adobe Analytics
What is your favorite aspect of this product?
I like the ease of using and understand the insights from this software I like the ease of tracking traffic in real time I like that deploying and integrating this tool is easy
What do you dislike most about this product?
No issues with Adobe Analytics. It has been an amazing experience
What recommendations would you give to someone considering this product?
I recommend Adobe Analytics because it never disappoints when it comes to web analytics. It offers best features and comes at affordable cost
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Nyambura K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Adobe Analytics Review
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
When it comes to website analytics, Adobe Analytics offers the best features. It is one tool that will help in pushing an online marketing campaigns while tracking web traffic and let you know which areas of your website needs improvements.
What is your favorite aspect of this product?
I like that Adobe Analytics is resourceful - houses many features and therefore very capable It is an Adobe product therefore easy to use thanks to the User Friendly design Despite being very capable, you wont break your bank to afford Adobe Analytics.
What do you dislike most about this product?
No regrets whatsoever with Adobe Analytics. It has always overperformed
What recommendations would you give to someone considering this product?
Adobe Analytics is one software that will impact your business more so when it comes to online campaigns and growing your web presence. It has worked for us and therefore I recommend it with confidence.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Francis G.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Adobe Analytics- Best For Mobile and Web Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
What probably makes Adobe Analytics special is that it offers more than just web analytics features. This software is also good when it comes to mobile analytics among other uses which makes it multipurpose
What is your favorite aspect of this product?
I like the easy integration with other Adobe tools The software is very resourceful and can handle more than one function when it comes to analytics The software is affordable and easy to use It makes web analytics easy which has been very helpful in managing and growing our website traffic among other aspects.
What do you dislike most about this product?
Adobe Analytics is the near perfect business solution - I cannot think of any con.
What recommendations would you give to someone considering this product?
You can never go wrong with Adobe Analytics. It is the best you can get for your business more so because it is affordable and multipurpose.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Effective Service
