What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Voice of the Customer
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Customer Intelligence
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Adobe Analytics Reviews
Theresa S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2021
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics has been our main platform that has helped us in managing our website and our clients who visits it frequently.
What is your favorite aspect of this product?
I like its capability to ensure that we get real time analytics on how our customers are using our websites. Clients have the opportunity to leave their views on our websites that boosts our service delivery.
What do you dislike most about this product?
I have not experienced any great challenge from the performance of this great tool.
What recommendations would you give to someone considering this product?
I highly recommend Adobe Analytics to any organization for effective and real time insights.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
Myra F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2021
Amazing analytics platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It is a powerful analysis tool, it is very easy for a user to create a complete report of the performance of their website, it makes us aware of the results of several campaigns that help us measure the scope of performance, it also provides incredible knowledge on customer behavior, it provides all the information you could want and makes it really easy, it also offers a very dynamic search function, it provides information about what our users are experiencing on web pages, it is an extremely reliable service.
What is your favorite aspect of this product?
This powerful platform allows anyone in the organization to become an analyst by providing everyone with the tools to generate their own reports, it has many good features such as Web Analytics, marketing analysis, predictive analysis, the detailed information provided by the tool is really useful. , it is also well integrated with other Adobe Cloud tools, it also provides excellent automation tools, it has exceptional data visualization and comparison features, it is very powerful for data analysis.
What do you dislike most about this product?
He considered that the user interface is a bit difficult to understand at first, it is the only thing that I can dislike about this tool, everything else works very well and it is a very complete software.
What recommendations would you give to someone considering this product?
I recommend that before using this software, you inform yourself a little and take a webinar, it will be very helpful when using this platform for the first time.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Pralabh S.
- Role: Information Technology
- Industry: Energy
- Involvement: Business Leader or Manager
Submitted Mar 2021
Quality Product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
New enhanced features
What is your favorite aspect of this product?
Rich customer support 24*7
What do you dislike most about this product?
There is nothing to dislike about this one
What recommendations would you give to someone considering this product?
Great quality product, must go for it
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
