What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Product Analytics
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Voice of the Customer
Translation missing: en.product_page.ratings.score 8.2
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Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
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Adobe Analytics Reviews
Bruce V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2020
Gain deeper insights using Adobe Analytics.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is highly customizable to fit any organization specific needs and solve issues for your business. It is also offers out of the box reporting capabilities like Full Paths. It is easy for users to navigate and get insights that they need with the software. Seamlessly integrates with Adobe Stack.
What is your favorite aspect of this product?
The ease of integration with Adobe stack is seamless. I love that it provides an in-depth pathing and instinctive sampling functionalities. Using products in Adobe Stack and Adobe analytics has helped our company to come up with new ways of targeting our audience with content they can relate to.
What do you dislike most about this product?
Adobe needs more labor for set up.
What recommendations would you give to someone considering this product?
If your company is already using products in Adobe stack ,i recommend upgrading to Adobe Analytics.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
Joshua M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2020
Get real time analytics and accurate data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
With Adobe Analytics, your insights aren’t limited to specific channels. With it, you can prove ROI through customer attribution, anomaly detection, and cohort analysis to better direct your marketing spend.
What is your favorite aspect of this product?
Adobe Analytics has an adaptable, simple to-utilize UI, that permits clients to rapidly drag and drop everything from information, visualization, information tables, and segments to create reports. Adobe Analytics can deal with immense volumes of information. Adobe gives a safe and adaptable platform that can gather and dissect information from numerous channels and provides a huge scope of integrators and information connectors.
What do you dislike most about this product?
It requires training to adapt to the metrics system.
What recommendations would you give to someone considering this product?
Adobe Analytics is best for use in receiving real-time analytics and detailed segmentation across all marketing channels. I recommend it to digital marketers.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
David G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2020
Intuitive and fast. Great product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Speed of use and layout
What is your favorite aspect of this product?
GUI interface
What do you dislike most about this product?
Hiding menus
What recommendations would you give to someone considering this product?
Worth the cost
Pros
- Unique Features
- Saves Time
- Transparent
- Friendly Negotiation
