What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Product Analytics
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Voice of the Customer
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Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
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Adobe Analytics Reviews
Matthew H.
- Role: Operations
- Industry: Communications
- Involvement: Vendor Selection and Purchasing
Submitted Jun 2020
Adobe never fails to disappoint!
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe just has that best mix of professionalism and easy to learn ability.
What is your favorite aspect of this product?
I love the design as well as the features.
What do you dislike most about this product?
Sometimes I wish certain features were more prominently displayed.
What recommendations would you give to someone considering this product?
I would say that if you enjoy other Adobe products, this is a product for you.
Pros
- Continually Improving Product
- Trustworthy
- Helps Innovate
- Reliable
- Role: Operations
- Industry: Manufacturing
- Involvement: Initial Implementation
Submitted Jun 2020
Wonderful Product should be #1 on all platforms
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jenny l.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2020
Best analytic tool
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics gathers information from a wide scope of channels, including voice, OTT, sound, and the Internet of Things. What's more, it gives you access to this information constantly, without fail which is limited in other products.
What is your favorite aspect of this product?
Thesoftware analysis by this framework permits us to have an away from of the conduct of all our potential clients who enter the various sites of the organization. I for one accept that Adobe Analytics gives an expert and fitting assistance for our organization. Its incredible framework stands apart for permitting its clients to work with huge databases, producing quick and exact outcomes. One element I love about this administration is that it is anything but difficult to troubleshoot utilizing the Omnibug expansion.It is an astounding instrument to screen and control the association's site traffic.
What do you dislike most about this product?
The expectation to absorb information is steep and actually it required some investment to become accustomed to working with this device productively.
What recommendations would you give to someone considering this product?
Adobe Analytics is appropriate for organizations or groups who need to recognize what the guests to their site are doing and how they are getting along it. This program can give you the data to have the option to look behind the drape to see who is on your webpage, for to what extent, where they originated from, referral data, and how they collaborated with your site or organization. The data, for those that realize how to utilize it, can be vital in advertising efforts, or a clothing rundown of different applications
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
