What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Voice of the Customer
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Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
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Adobe Analytics Reviews
Julia Maria M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2024
Optimize Website Experience With A/B Tests
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
A visual editor that lets you test sequences of pages would be a game changer. What sets Adobe apart is the depth of integration across their unified cloud offering. Hooking tests into the audiences you've cultivated in the Audience Manager is a huge time saver.
What is your favorite aspect of this product?
As marketers, we want to get the most out of our websites. One way to do this is through A/B testing in Adobe Analytics. The direct Photoshop integration also streamlines updating creative flawlessly. The Automated Insights feature shows you the most important things to learn from tests. The clean define lets you focus on what matters without distracting clutter.
What do you dislike most about this product?
Adobe's premium pricing can make it out of reach for smaller brands or agencies just getting started with optimization. The free starter plan is quite limited.
What recommendations would you give to someone considering this product?
I've used Adobe's testing suite for years, and it has helped us make big improvements. We recently changed our checkout process and saw an increase in conversions based on customer feedback. We also optimized our homepage carousel, reducing the number of people who leave our site by nearly half. This platform has helped us make a lot of improvements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohanad M.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2024
Ease of use and interactive interface
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Interactive and easy to use user interface
What is your favorite aspect of this product?
Provide advanced and detailed analytics
What do you dislike most about this product?
High cost and time consuming to set up
What recommendations would you give to someone considering this product?
Fairly good and reliable
Pros
- Continually Improving Product
- Unique Features
- Client Friendly Policies
- Altruistic
Ritika B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Fantastic tool, Adobe is in limelight everywhere
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
One of the main feature is Advanced segmentation , Real-time data visualizations which helps us to be more precise in the estimation while working. Which obviously means happy clients.
What is your favorite aspect of this product?
My favorite aspect is that it is a powerful platform for evaluating a variety of data types, offering insights into user behavior, website performance, and marketing efficacy.
What do you dislike most about this product?
High pricing, It would be better if that could be made a bit reasonable.
What recommendations would you give to someone considering this product?
I would recommend new users to go through the initial trainings for a better understanding of it's features. It allows a smooth experience later on
Pros
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Client Friendly Policies
