What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Also Featured in...
Product Analytics
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Voice of the Customer
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Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
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Adobe Analytics Reviews
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to gain insights
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics provide deep insights into the data collected
What is your favorite aspect of this product?
out of the box metrics and dimensions, quick visualization, drag and drop
What do you dislike most about this product?
can be slow on loading the data, and the interface of the Processing Rules are very old fashion
What recommendations would you give to someone considering this product?
If you are looking to get insights for you website and app, consider Adobe Analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Silvana G.
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted Apr 2024
Nice product.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
I don't see a difference of Adobe from other similar products. What I see is easy tool to perform reports and analytics.
What is your favorite aspect of this product?
It is an easy tool to use. This is what I was looking for when I started using it.
What do you dislike most about this product?
I wish adobe doesn't glitches that much and also, I would like to see the live version of it.
What recommendations would you give to someone considering this product?
Depends on what you are looking for, but if you are an adobe fan go for it.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Includes Product Enhancements
Mahika T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
My Take on Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates
What is your favorite aspect of this product?
Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.
What do you dislike most about this product?
Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners
What recommendations would you give to someone considering this product?
If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
