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What is Brevo?
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
97 Plan to Renew
92 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 94%
- Strategy & Innovation:
- 93%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Altruistic
- Transparent
- Includes Product Enhancements
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Segmentation
SPAM Compliance
Content Authoring
Email Templates
Mobile Optimized
Contact Database
Auto-Responders
A/B Testing
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Data Integration
Ease of Customization
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Brevo Reviews

Sai Vamsi Y.
- Role: Finance
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2025
Unifying Communication for Effortless Marketing Au
Likeliness to Recommend
What differentiates Brevo from other similar products?
Revenue-focused techniques are empowered by its integrated email and SMS marketing platform's smooth automation, strong segmentation, and real-time analytics.
What is your favorite aspect of this product?
Its user-friendly design and extensive automation options, which streamline campaign administration and increase engagement, are my favorite features.
What do you dislike most about this product?
There aren't many choices for advanced customization, and more complicated procedures can require more integrations.
What recommendations would you give to someone considering this product?
To fully utilize Brevo's capabilities, begin with a pilot deployment, make training investments, and optimize your automated procedures.
Pros
- Trustworthy
- Inspires Innovation
- Caring
- Saves Time

Aarav-Guță B.
- Role: Human Resources
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2025
All-in-One Marketing Solution for Small Businesses
Likeliness to Recommend
What differentiates Brevo from other similar products?
The key difference between Brevo and other marketing platforms lies in its comprehensive, all-in-one approach that combines email marketing, SMS campaigns, automation, and CRM functionalities in one tool. Unlike some competitors that focus primarily on email marketing, Brevo offers a broader range of features, such as transactional emails and integrations with multiple platforms. However, other platforms like Mailchimp or HubSpot may offer more robust analytics, a larger selection of templates, or specialized tools tailored to specific marketing needs.
What is your favorite aspect of this product?
Brevo's advantages include its user-friendly interface, cost-effective pricing, and a comprehensive set of tools for email marketing, automation, CRM, and SMS campaigns. It allows businesses to easily manage and personalize communication with customers, track performance, and automate tasks, leading to increased efficiency and better customer engagement. Additionally, its integration capabilities with various platforms make it a versatile solution for growing businesses.
What do you dislike most about this product?
One disadvantage of Brevo is that its advanced features, such as certain automation and reporting tools, are only available in higher-tier plans, which might be a limitation for smaller businesses or startups. Additionally, some users find its email template library somewhat limited compared to competitors, and the learning curve for certain features can be steep for beginners. Support response times can also vary, especially for users on lower-tier plans.
What recommendations would you give to someone considering this product?
Overall, Brevo is a versatile and affordable marketing platform that provides a wide range of tools for email marketing, automation, CRM, and SMS campaigns, making it a solid choice for small to medium-sized businesses. Its all-in-one approach simplifies marketing efforts and customer engagement. However, its limitations in advanced reporting and template selection may require businesses to explore additional tools or upgrade to higher-tier plans for more robust features. Despite this, its ease of use and cost-effectiveness make it a competitive option in the market.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Ravi B.
- Role: Vendor Management
- Industry: Engineering
- Involvement: Vendor Selection and Purchasing
Submitted Dec 2024
Efficient and adaptable.
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo excels with its user friendly interface, robust email automation features, and exceptional scalability for business of all sizes, making it stand out from competitors.
What is your favorite aspect of this product?
The intuitive drag and drop editor simplifies email creation, while the advanced analytics offer deep insights into campaign performanc.
What do you dislike most about this product?
Occasionally delays in customer support responses can be frustrating, especially when immediate assistance is needed.
What recommendations would you give to someone considering this product?
Focus on leveraging brevos automation tools to streamline campaigns, but ensure you explore its features during the trial to fit your needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing