Brevo Customer Reviews 2025

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Brevo

Composite Score

9.0 /10

CX Score

9.2 /10

90 Reviews Write a Review

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2024 Emotional Footprint Champion

Latest Award, 2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

Up 1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 94%
Conflict Resolution:: 94%
Strategy & Innovation:: 93%
Service Experience:: 94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

3% Neutral

96% Positive

Pros

Altruistic
Transparent
Includes Product Enhancements
Reliable

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Segmentation

SPAM Compliance

Content Authoring

Email Templates

Mobile Optimized

Contact Database

Auto-Responders

A/B Testing

Vendor Capability Ratings

Average 84

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Ease of Customization

Also Featured in...

Marketing Automation - B2B

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View Brevo in this category (opens in a new tab)

SMS Marketing

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View Brevo in this category (opens in a new tab)

Brevo Reviews

Malone L.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Swiss Army Knife of Email Marketing: Brevo

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

SMS marketing integration paired with email campaigns. This dual-channel capability allows for creative customer engagement strategies, like following up an abandoned cart email with a personalized SMS reminder

What is your favorite aspect of this product?

I once created a drip campaign to nurture leads from a webinar. With Brevo, I easily set up personalized email sequences triggered by user behavior, such as link clicks or form submissions, which significantly boosted engagement.

What do you dislike most about this product?

While the drag-and-drop editor is functional, it sometimes feels a bit restrictive, especially when I want more advanced styling options

What recommendations would you give to someone considering this product?

Start small—explore the automation features with simple campaigns before scaling up to more complex workflows. It’ll save you the overwhelm of trying to do too much at once.

Pros

Continually Improving Product
Transparent
Reliable
Trustworthy

Vinay D.

Role: C-Level
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2024

Brevo email marketing is pricey

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Their pricing does not change often as they do keep the same pricing

What is your favorite aspect of this product?

YOU can easily embed the Brevo email marketing features into any solution using the API and have the best user interface for a quicker navigation

What do you dislike most about this product?

Brevo free version supports very limited email contacts, like 300 contacts in the free version which is too smaller compared to other solution

What recommendations would you give to someone considering this product?

It is a professional tool to use but you should keep in mind that Brevo do have limited templates

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Kitenda R.

Role: Sales Marketing
Industry: Utilities
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Sep 2024

Brevo delights

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo is priced basing on the volume of emails you are sending to subscribers and basing on subscribers or contact list hence being more scalable

What is your favorite aspect of this product?

I like the email templates, looks beautiful and 100% customized hence saving me more time

What do you dislike most about this product?

I would like to see a very good looking user interface than the current one

What recommendations would you give to someone considering this product?

Yes, I would recommend the solution because of the fair pricing

Pros

Helps Innovate
Performance Enhancing
Unique Features
Over Delivered

Latest Research

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

Brevo Ratings

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

Up 1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Brevo?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Malone L.

Swiss Army Knife of Email Marketing: Brevo

Likeliness to Recommend

Pros

Vinay D.

Brevo email marketing is pricey

Likeliness to Recommend

Pros

Kitenda R.

Brevo delights

Likeliness to Recommend

Pros

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Title

Up 1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Segmentation

SPAM Compliance

Content Authoring

Email Templates

Mobile Optimized

Contact Database

Auto-Responders

A/B Testing

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of Data Integration

Ease of Customization