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Brevo Logo Award Winner Product Badge
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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

Down 1
Since last award

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
94%
Conflict Resolution:
94%
Strategy & Innovation:
93%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

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1% Negative
3% Neutral
96% Positive

Pros

  • Transparent
  • Reliable
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

88

Segmentation

87

Content Authoring

86

Email Templates

86

Contact Database

86

SPAM Compliance

86

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Ease of IT Administration

85

Ease of Implementation

85

Availability and Quality of Training

85

Quality of Features

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Miguel A.

  • Role: Operations
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2024

Setting up a campaign is so easy

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo has fair pricing compared to other similar products that have been evaluated, they have free WhatsApp integrations where other providers offer the same at an extra cost, and you receive maximum support regardless of the pricing plan you subscribe to.

What is your favorite aspect of this product?

I like the WhatsApp schedule; you can schedule when the WhatsApp campaign can be sent and this saves me a lot of time

What do you dislike most about this product?

They should consider having a live chat since the ticketing system takes longer to respond to tickets and this makes our work slow when there is a serious issue affecting our use of the product, especially product issues

What recommendations would you give to someone considering this product?

If you have a smaller contact list and would use a very friendly cost tool, then Brevo is an answer, and I highly recomment the solution

Pros

  • Performance Enhancing
  • Unique Features
  • Inspires Innovation
  • Respectful

Christophe C.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Fantastic product, the best email marketing tool !

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo has a great delivery rate, is perfectly adapted to the French market, and very easy to use. Also the support reacts quickly and is efficient. The automation system is awesome and the possibilities offered are marvelous when it comes to automate based on website's visitors behavior! Also they have a specific feature for "transactional emails" so they are not considered as a spam (equivalent of mandrill or sendgrid)

What is your favorite aspect of this product?

The possibility to automate things based on the way users behave on your websites (visited such page, clicked such button, etc.).

What do you dislike most about this product?

I don't dislike anything from this product

What recommendations would you give to someone considering this product?

just go for it, you will not be disappointed!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Jai J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

Reliable, simple, and just works — year after year

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

We've explored a few other CRMs like freshsales, leadsquared over the years, but none quite matched Brevo's balance of simplicity and flexibility. As an admin managing forms, landing pages, automation, and data across multiple teams, Brevo has made everything surprisingly smooth. It’s one of the few platforms we’ve stuck with for over 6 years — and that says a lot. The UI is clean, the tools actually work as expected, and it's kept up with our growth without becoming overwhelming.

What is your favorite aspect of this product?

One of my favorite things about Brevo is how flexible and easy the form creation and embedding options are — something I found surprisingly hard to get right in other tools. Beyond that, I really appreciate the simplicity of the email editor, solid data segmentation features, and how smooth it is to manage campaigns and automation. Everything feels thoughtfully designed and easy to navigate, even when handling large amounts of data. Also special mention to insightful analytics .

What do you dislike most about this product?

There’s honestly not much to complain about — the platform does what it promises and does it well. If I had to mention something, it would be the lack of live phone support. While the help docs and email support are solid, sometimes it would be faster to just talk to someone, especially for urgent or complex queries.

What recommendations would you give to someone considering this product?

If you're looking for a reliable, easy-to-use platform that covers everything from email campaigns to automation, forms, and landing pages — Brevo is definitely worth trying. Start simple, explore its features gradually, and you’ll see how well it scales as your needs grow. It's especially great for teams who want powerful tools without a steep learning curve.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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