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Brevo Logo Award Winner Product Badge
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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

Down 1
Since last award

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
94%
Conflict Resolution:
94%
Strategy & Innovation:
93%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
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1% Negative
3% Neutral
96% Positive

Pros

  • Transparent
  • Reliable
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

88

Segmentation

87

Content Authoring

86

Email Templates

86

Contact Database

86

SPAM Compliance

86

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Ease of IT Administration

85

Ease of Implementation

85

Availability and Quality of Training

85

Quality of Features

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Pradeep J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Versatile and User-Friendly, but Could Benefit fro

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo stands out with its user-friendly interface, offering a seamless combination of email marketing, SMS campaigns, and CRM functionalities in one platform. Its strong automation features, segmentation capabilities, and integration with various third-party apps make it highly adaptable for businesses of all sizes. Additionally, Brevo's flexible pricing plans and focus on ease of use differentiate it from other tools that may be more complex or expensiv

What is your favorite aspect of this product?

My favorite aspect of Brevo is its ease of use combined with powerful automation features. The platform makes it simple to set up automated campaigns, segment contacts, and personalize messages without needing extensive technical knowledge. This balance of simplicity and functionality makes it accessible for both beginners and more experienced marketers.

What do you dislike most about this product?

What I dislike most about Brevo is its somewhat limited reporting and analytics compared to other platforms. While it offers basic insights, more advanced metrics and deeper data analysis tools would be beneficial for users looking to fine-tune their campaigns and track performance more effectively.

What recommendations would you give to someone considering this product?

I’d recommend Brevo to anyone looking for an easy-to-use, cost-effective solution for email and SMS marketing, especially small to mid-sized businesses. However, if you need advanced reporting or more complex automation features, it might be worth exploring other platforms that offer those capabilities. Make sure to explore the full range of integrations available to ensure it aligns well with your existing tools.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Inderdeep S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Make Email marketing more perfact and productive

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Professional tool to make emails design more attractive. I can generate the content through AI to make to get more to increase open rates of mails.

What is your favorite aspect of this product?

I can create full campaign in very short time. It's very easy to create content for my email marketing campaign and schedule mails as per my time and allow me to create good design for my newsletters.

What do you dislike most about this product?

As a user it's good way to make emails marketing efforts easy

What recommendations would you give to someone considering this product?

Good to generate leads though email marketing

Pros

  • Trustworthy
  • Inspires Innovation
  • Saves Time
  • Acts with Integrity

Eniolaoluwa B.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Good for marketing

Likeliness to Recommend

7 /10

What differentiates Brevo from other similar products?

It is actually my first email marketing took but I chose it because it offers an all-in-one communication platform (email, SMS, WhatsApp, live chat, and CRM) and it effective choice for my client who was a small business owner

What is your favorite aspect of this product?

The all in one communication platform

What do you dislike most about this product?

The brevo signature at the end of the newsletters

What recommendations would you give to someone considering this product?

Easy to use and also offers like a preview of newsletters before you send

Pros

  • Enables Productivity
  • Reliable
  • Unique Features
  • Effective Service

Cons

  • Less Respectful

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