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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.8 /10
CX Score
9.1 /10
Category
Google Analytics
8.8 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

Down 1
Since last award

85 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
92%
Negotiation and Contract:
86%
Conflict Resolution:
89%
Strategy & Innovation:
90%
Service Experience:
90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

Chart

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2% Negative
9% Neutral
89% Positive

Pros

  • Enables Productivity
  • Respectful
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 83

Conversion Analysis

85

Audience Demographics

84

Data Visualization

84

Audience Segmentation

84

API Framework

82

Cross Channel Attribution Analysis

82

Customer Journey Modelling

81

Anomaly Detection

81

Predictive Analytics

81

Metadata Management

80

Real Time Workflow Automation

79

Vendor Capability Ratings

Average 81

Business Value Created

85

Ease of IT Administration

83

Ease of Data Integration

83

Ease of Implementation

82

Breadth of Features

82

Ease of Customization

81

Quality of Features

81

Product Strategy and Rate of Improvement

80

Usability and Intuitiveness

80

Availability and Quality of Training

79

Vendor Support

77

Google Analytics Reviews

Abdulwahab A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Google Analytics: A Seamless Flow of Insights

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The differentiating feature that sets Google Analytics apart from the competition is that both the free and paid versions offer enormous benefits that serve the interest of users. It also offers a seamless integration with other Google services such as Google Search Console and Google Ads, giving users a more convenient comprehensive insights into their marketing endeavors.

What is your favorite aspect of this product?

I like the fact that Google analytics is designed with privacy in mind. Also, the predictive capabilities gives users the power to be a step ahead, enhancing the ability to understand the behavioral patterns of a given target audience.

What do you dislike most about this product?

One of the major challenges I encounter using this product is the inability to sometimes import historical data, which can be frustrating. The sampling method adopted by Google Analytics also sometimes distorts the accuracy of the ultimate results and this impacts data accuracy as well.

What recommendations would you give to someone considering this product?

The seamless integration Google Analytics affords, makes it a more efficient alternative. It is also more widely accurate and enhances Productivity and guarantees encouraging ROI.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Chirag C.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2025

Satisfied to a certain extent that will revisit

Likeliness to Recommend

6 /10

What differentiates Google Analytics from other similar products?

It has a general class to its seamless use-cases and end to end testing ability which is generally unavailable in other similar products

What is your favorite aspect of this product?

Ease of integration

What do you dislike most about this product?

A bit steep learning curve

What recommendations would you give to someone considering this product?

Consider following the docs and do minor hands on to get a full feel of the product

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Zion C.

  • Role: C-Level
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

Great Analytics tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

I believe Google Analytics has much more data to work with than the rest. With parent company accounting for most search in our internet era then Google Analytics ranks higher. another thing to consider is that Google crawlers in general are fast.

What is your favorite aspect of this product?

Ability to search for trends in specific areas.

What do you dislike most about this product?

Some search with less data do not get a report. So deals with significant data on a particular topic in a particular area before it can reflect.

What recommendations would you give to someone considering this product?

Highly recommend. Google Analytics will aid your decision making in any digital marketing endeavor.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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