What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Dr. Anupama K.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
Easy to set up! Can do more for custom metrics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its wide applicability and tracking across languages!
What is your favorite aspect of this product?
Very easy to set up!
What do you dislike most about this product?
Cannot be customized easily unfortunately.
What recommendations would you give to someone considering this product?
Go for it -- it may be very useful for emerging business with a digital presence!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Marco O.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
essential to have this service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are many companies that are dedicated to the same as Google Analytics but no matter how hard they can give the company, Google always surpasses them, since their quality and stability is one of the best currently at the forefront
What is your favorite aspect of this product?
it is good enough for me to continue using it after a long time of learning to use it correctly, it is one of the most important tools to know the visits to our websites, it is also very important to know those details and add a little more quality to the site thanks to Google Analytics
What do you dislike most about this product?
what annoys me the most is that when I want to see the visits in real time, it is not always very accurate, and that causes me a little discomfort, because I feel that it does not work quite well. but from the rest it is very good what it offers permanently
What recommendations would you give to someone considering this product?
I am always asked what my fundamental tools are to be able to have a website in perfect condition, well positioned and with totally organic visits, and this tool is very important because I can know a lot of details that really matter to me about my website and the users. or potential clients, I recommend her whenever I have the opportunity or when they ask me about it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bharath K.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Nov 2022
Easy to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features are the main part here and its very user friendly
What is your favorite aspect of this product?
How easily we can understand and access the tool
What do you dislike most about this product?
I love everything about it
What recommendations would you give to someone considering this product?
If you are looking for an analytics tool, this is the best one
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
