What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Phil P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2022
Marketplace leader for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps our agency understand our website - and more importantly our clients' websites - at a more granular level than other site analytics platforms. GA helps us better understand the performance of marketing/advertising campaigns, content, products, and more.
What is your favorite aspect of this product?
Google Analytics 4 new integration with Google Ads allows users to see Google Ads data directly in GA.
What do you dislike most about this product?
There is little to no vendor support. You have to research and learn on your own, but Google does provide ample training materials.
What recommendations would you give to someone considering this product?
If you want a "free" website analytics tool that has a robust feature set, GA is the right choice. If you want more premium features and customization, you will need to evaluate other providers and pay for it.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
David Antonio O.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Fan of Google Analytics and all its features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We are using google analytics to know in detail the data and analytics of our website and the behavior of users who enter it and thus know the sections that most search and the general behavior they have, clicks on links and so on, to find the best marketing strategies to attract more traffic to the web.
What is your favorite aspect of this product?
It has analysis of the website and funnel analysis, to know the failures that the page is having and the improvements that we should do. It also allows us to see the entire customer journey on the website, so we can know their interests and change marketing strategies when necessary. The best of all is that the data is generated in real time, so we can have detailed and up to date information of what is happening on our website.
What do you dislike most about this product?
I would like them to go deeper into the email marketing data, as they show the route of the email, but not the links that the customer entered. I would also like the next update to be less confusing, as this one was very difficult for me to get familiar with the program. Redesigning the main panel so that it doesn't look so overloaded would be a great help in improving the navigability of the program.
What recommendations would you give to someone considering this product?
Google Analytics is a great free resource that everyone should know about. While these reports are not as detailed as marketers want, they still provide essential data that allows you to think valuably about the future of your business. It's another tool that helps marketers connect ROI.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Inspires Innovation
Lucio A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Excellent service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What differentiates this service from the others is that it is backed by one of the largest companies that exists... And that by having total control of what our link does on the official page, it is simple to use, since We only have to paste the link or text that they give us and from there we can have access to many options in statistics more than everything. which is important information
What is your favorite aspect of this product?
Google analytics is very useful to me because it facilitates the way in which I keep the information of those who visit my web page, that is, it is clearly seen on the Google analytics page from where they visit me, when, and for how long. Perhaps some other important data but in reality the service is quite complete
What do you dislike most about this product?
What I dislike the most is that sometimes it does not give the complete information and I have to practically guess or average to know what is happening with the visits, I think they could take this complaint more into account
What recommendations would you give to someone considering this product?
Without a doubt I would recommend the service because despite its bad things it is currently one of the best and for this reason I would like to give it a second chance to use it. I do not regret using it and knowing that I have a lot under control thanks to this essential service.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
