What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Natalie C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Huge amount of data but complicated
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is to my understanding the most accurate website monitoring service. It filters out a lot of bots that count the same user more than once. So you get really accurate data on how many people really visit the site, where they go and what they do. Rather than estimates.
What is your favorite aspect of this product?
I like how much it can be filtered. With so much data, a top down view is nice, but being able to drill down into source, medium and look at individual page performance is really useful.
What do you dislike most about this product?
It can be hard to use at first. With so much data its almost unavoidable, but there's a big learning curve. Training videos are available but they might require multiple views for the uninitiated.
What recommendations would you give to someone considering this product?
I would recommend completing the training provided, but also looking up specific advice on YouTube. There's a lot of advice available
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Fabio B.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Oct 2022
All the analytics you need!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Complexity and impact of datas
What is your favorite aspect of this product?
A lot of functions
What do you dislike most about this product?
A little difficult to unders
What recommendations would you give to someone considering this product?
There’s all you need
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ramon J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2022
offers you eyes where you don't have them
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We use Google Analytics to analyze websites, although there are other alternatives, this is still the most complete and its relationship with Google makes the data more reliable.
What is your favorite aspect of this product?
It provides critical data on site visitors, visitor interactions and behavior, is very easy to set up and provides a wealth of website data. There are also tangible benefits to the other Google tools you can connect to.
What do you dislike most about this product?
the user board needs to be revamped and reorganized.
What recommendations would you give to someone considering this product?
Google Analytics is really excellent for small and medium businesses, there is no better web statistics and tracking solution with so much detail when it comes to detecting visits and user interactions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
