What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Sabrina L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Best web analytics tool ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Much easier to use than Adobe Analytics, faster to load and robust features
What is your favorite aspect of this product?
Easy to pull analytics
What do you dislike most about this product?
There is nothing I don't like about GA, love it and use it on a daily basis
What recommendations would you give to someone considering this product?
Definitely recommended for anyone who is in marketing or for any business owners who want to learn more about their users
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ridham G.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Sep 2022
Good Analytics software !
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simple to Set-up , Quick start with out of the box reports and analytics.
What is your favorite aspect of this product?
it help to understand the performance of website. Helps in increasing website ranking. it has user friendly interface.
What do you dislike most about this product?
Sometime data accuracy is an issue. Sometime its hard to get better page view. it do not allow to create custom segments.
What recommendations would you give to someone considering this product?
Google Analytics will help you to know about the people who visit on website then create content as per them.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Aviral G.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Aug 2022
Best web analytics service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers an easy and free way to track and analyze visitors on your website
What is your favorite aspect of this product?
It Visualize The Performance Of All Your Google Cloud Services, Go Apps, VMs, and More.
What do you dislike most about this product?
For many reasons, Google cannot track everything that happens on a web site so any numbers shown on reports should be treated as approximations.
What recommendations would you give to someone considering this product?
Google Analytics helps you get a more complete understanding of how your customers engage with your business so you can deliver better experiences and drive results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
