What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Laura E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
The best analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is so much information
What is your favorite aspect of this product?
The ability to dive down into the data
What do you dislike most about this product?
It can be hard to navigate
What recommendations would you give to someone considering this product?
Use it! It's the best.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
Greeshma G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
review of google analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
the brand associated with it which has trust
What is your favorite aspect of this product?
data integration
What do you dislike most about this product?
nothing much
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hemanth G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Insightful software with a plethora of features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The main differentiating factor with Google Analytics is the depth of insights that users are entitle to. Also, data visualization is quite good which makes it very easy to draw better insights
What is your favorite aspect of this product?
Tracking the user's overall journey through the product with Events and understanding their behaviour flow is my favorite aspect with Google Analytics
What do you dislike most about this product?
Google Analytics is so vast that it requires more time than usual to get accustomed to the platform. More support documents are needed
What recommendations would you give to someone considering this product?
Google Analytics is a very good platform to have when you want to improve the performance of your product as it provides great insights into user behaviour with your product. It is a great software to invest in
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
